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Jonathan, Manager, Marketing Analytics at Loop Media, Inc.: Advize Career Interview

A fascinating career journey unfolds in this interview with Jonathan, a Marketing Analytics Manager at Loop Media, Inc.

A former helicopter pilot with over a decade in the Navy, this individual's unique background demonstrates the value of transferable skills, highlighting how teamwork and strategic thinking from military experience translate to success in the civilian business world.

The interview details the dynamic day-to-day responsibilities of building business intelligence strategies, collaborating with marketing teams, and leveraging data analysis to improve product offerings.

A love of learning and curiosity are stressed as essential skills, alongside data analysis expertise and emotional intelligence.

The interview also provides valuable advice for aspiring marketing analysts, recommending entry-level positions in data analysis or market research, and underscoring the significant advantage of coding proficiency.

This individual's passion for continuous learning, coupled with a fulfilling role in a growing company within the music industry, paints a picture of a rewarding and challenging career path.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Jonathan Andritsch

Manager, Marketing Analytics

Loop Media, Inc.

United States Naval Academy (2009)

UC San Diego School of Global Policy & Strategy, Degree: Master of Advanced Studies in International Affairs (2018); UCLA Anderson School of Management, Degree: MBA (2023)

Economics

Advertising, Communications & Marketing

Communication and Marketing

Honors Student, Veteran

Watch all of this Advizer's videos below

Career path of a Marketing Analytics Manager at Loop Media

Jonathan's career path is unconventional, starting with "just under 11 years" in the Navy as a helicopter pilot, including roles as a trainer and liaison officer, before transitioning to a Manager, Marketing Analytics position at a marketing tech company. This unique background involved "exploring different career options" during Naval Academy summers and culminated in a civilian career significantly different from their military experience.

Career path of a Marketing Analytics Manager at Loop Media

Main Responsibilities Of A Manager Marketing Analytics At Loop Media Inc

Jonathan's main responsibilities as Manager, Marketing Analytics at Loop Media, Inc., involve "build[ing] business intelligence strategy," including market research and implementing new marketing technologies; this also includes generating "creative ideas for internally produced ads" and deriving "business insights" from data analysis of revenue, ad performance, and streaming data to better understand customer segments and improve product offerings.

Main Responsibilities Of A Manager Marketing Analytics At Loop Media Inc

A Day In The Life Of A Marketing Analytics Manager At Loop Media Inc

Jonathan's role as Marketing Analytics Manager at Loop Media, Inc. involves a dynamic mix of meetings, data analysis, and strategic planning; a typical week includes collaborating with the marketing team on campaign strategies, attending industry webinars to stay abreast of trends like "ID resolution changes," and creating data visualizations to answer business questions, highlighting the analytical and collaborative nature of the position.

A Day In The Life Of A Marketing Analytics Manager At Loop Media Inc

Most Important Skills For A Manager Marketing Analytics At Loop Media Inc

Jonathan, a Manager of Marketing Analytics, emphasizes the importance of "curiosity and a love of learning," proactively seeking new trends and implementing solutions. The role also demands strong emotional intelligence for understanding customer needs and collaborating effectively, coupled with a solid foundation in data analysis, statistical methods, and coding to critically evaluate data solutions and results.

Most Important Skills For A Manager Marketing Analytics At Loop Media Inc

Favorite Parts of Being a Marketing Analytics Manager at Loop Media Inc

Jonathan's favorite aspects of his Manager, Marketing Analytics role at Loop Media, Inc. include "the variety" and constantly "solving a lot of new problems," the significant impact of his work at a smaller company, and the enjoyable collaboration with "smart, curious, and good people."

Favorite Parts of Being a Marketing Analytics Manager at Loop Media Inc

Biggest Challenges for a Marketing Analytics Manager at Loop Media, Inc.

Jonathan's biggest challenges as Manager, Marketing Analytics at Loop Media, Inc., include navigating "ambiguity" in a growing company lacking fully established processes and adapting to a rapidly changing business environment with "imperfect information". A secondary challenge is their limited coding proficiency, hindering efficiency and impacting day-to-day tasks.

Biggest Challenges for a Marketing Analytics Manager at Loop Media, Inc.

Favorite Parts of Working in the Music Industry as a Marketing Analytics Manager

Jonathan enjoys the constantly "growing and changing" nature of the marketing analytics industry, allowing for continuous learning and exploration of new market trends. The opportunity to combine this analytical work with Jonathan's passion for the music industry, collaborating with a creative team possessing diverse musical backgrounds, is a particularly rewarding aspect of their role at Loop Media.

Favorite Parts of Working in the Music Industry as a Marketing Analytics Manager

What Type Of Person Thrives In The Marketing Industry, According To A Marketing Analytics Manager At Loop Media Inc

Jonathan, a Manager of Marketing Analytics, identifies success in the industry as requiring a "naturally curious" and "lifelong learner" attitude, combined with strong teamwork and a willingness to "share success" and teach others. The ability to leverage "numbers and data to answer questions" is also crucial for thriving in this analytical marketing role.

What Type Of Person Thrives In The Marketing Industry, According To A Marketing Analytics Manager At Loop Media Inc

What A Marketing Analytics Manager At Loop Media Wishes They Had Known Before Entering The Analytics Industry

Jonathan, a Manager of Marketing Analytics, wished someone had emphasized the significant benefit of coding proficiency in R or Python for this career path, stating it's "very helpful". The interviewee also noted, retrospectively, how their military background skills in "teamwork and strategic thinking" are highly relevant, a realization that could have improved early career positioning.

What A Marketing Analytics Manager At Loop Media Wishes They Had Known Before Entering The Analytics Industry

Entry-Level Positions For Aspiring Marketing Analytics Managers

Jonathan, a Manager of Marketing Analytics, suggests that undergraduate students interested in marketing analytics explore entry-level roles as "a data analyst at a company" or "a market researcher at a market research company". These positions offer valuable foundational experience within the field.

Entry-Level Positions For Aspiring Marketing Analytics Managers

Significant Career Lesson From A Manager Marketing Analytics At Loop Media Inc

Jonathan, a Manager of Marketing Analytics, emphasizes the importance of pursuing enjoyable work, stating that "if you're not having fun anymore, it's time to make a change." This lesson, learned across military service, business school, and Jonathan's current career, highlights the significance of passion in career fulfillment.

Significant Career Lesson From A Manager Marketing Analytics At Loop Media Inc

College Experiences That Helped a Marketing Analytics Manager at Loop Media Succeed

Jonathan's undergraduate experience at an engineering-focused institution, despite majoring in humanities, fostered comfort with "science, math, and engineering," unexpectedly proving valuable in their current "somewhat technical role in analytics." This foundational experience enabled adaptation to data and mathematical challenges, contributing significantly to career success.

College Experiences That Helped a Marketing Analytics Manager at Loop Media Succeed

How Identity Shaped a Marketing Analytics Manager's Career at Loop Media

Jonathan's military background has been a double-edged sword in their career; it has garnered "a certain level of difference and respect," yet also created "friction" transitioning to a civilian role requiring "translating experience into a relevant civilian job."

How Identity Shaped a Marketing Analytics Manager's Career at Loop Media
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