A Day In The Life Of A Marketing Analytics Manager At Loop Media Inc
Jonathan's role as Marketing Analytics Manager at Loop Media, Inc. involves a dynamic mix of meetings, data analysis, and strategic planning; a typical week includes collaborating with the marketing team on campaign strategies, attending industry webinars to stay abreast of trends like "ID resolution changes," and creating data visualizations to answer business questions, highlighting the analytical and collaborative nature of the position.
Data Analysis, Project Management, Communication, Teamwork, Problem-Solving
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Jonathan Andritsch
Manager, Marketing Analytics
Loop Media, Inc.
United States Naval Academy (2009)
UC San Diego School of Global Policy & Strategy, Degree: Master of Advanced Studies in International Affairs (2018); UCLA Anderson School of Management, Degree: MBA (2023)
Economics
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Veteran
Video Highlights
1. Jonathan's role as a marketing analytics manager involves a dynamic day-to-day experience, with no two days being exactly alike.
2. He collaborates extensively with the marketing department and other teams, contributing data-driven insights to shape marketing strategies and ad campaigns.
3. Staying current with industry trends through webinars, white papers, and professional organizations is a crucial aspect of his role.
Transcript
What does a day in the life of your role look like?
A day in the life as a marketing analytics manager, working a bit on the business intelligence side, can change a lot. I enjoy this variety because no two days are the same.
A typical week might involve a lot of meetings, often at the beginning of the week. The marketing department meeting provides an overview of the week's activities, company happenings, and current project priorities. These priorities could be for ad campaigns, new marketing designs, or data projects requiring answers for senior leadership.
We also have marketing strategy meetings to discuss ad and channel performance, and to strategize ways to maximize results. I can also attend ad sketch meetings, working with the creative team on new ad campaigns. We use data insights from previous campaigns to inform decisions during these creative sessions.
I also attend industry webinars relevant to my work. For example, I've been learning about ID resolution changes and how the shift away from cookies is impacting marketing analytics. I also read white papers and articles from professional organizations to stay current with trends.
Lastly, I spend time reviewing business performance data sets. I create visuals from this data to answer ad hoc questions from the senior team and others in the company.