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College Experiences That Helped a Marketing Analytics Manager at Loop Media Succeed

Jonathan's undergraduate experience at an engineering-focused institution, despite majoring in humanities, fostered comfort with "science, math, and engineering," unexpectedly proving valuable in their current "somewhat technical role in analytics." This foundational experience enabled adaptation to data and mathematical challenges, contributing significantly to career success.

Data Analysis, Mathematics, Problem-Solving, Adaptability, Quantitative Skills

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Jonathan Andritsch

Manager, Marketing Analytics

Loop Media, Inc.

United States Naval Academy (2009)

UC San Diego School of Global Policy & Strategy, Degree: Master of Advanced Studies in International Affairs (2018); UCLA Anderson School of Management, Degree: MBA (2023)

Economics

Advertising, Communications & Marketing

Communication and Marketing

Honors Student, Veteran

Video Highlights

1. Taking courses in science and math can be beneficial even for humanities majors, especially if interested in analytics where data and math skills are important.

2. Being comfortable with data and math is essential for success in a technical analytics role.

3. Adaptability to unfamiliar concepts and challenges is a crucial skill to develop in college for a successful career in analytics.

Transcript

What did you do in undergrad that set you up for success in your career?

Something that I think I did in undergrad that set me up for success in my career later on, I didn't know it at the time, but going to an undergrad institution that was more of an engineering school really set me up for success. Even though I was a humanities major, I had to get comfortable with science, math, and engineering.

This has been especially helpful in my career, particularly working in a somewhat technical role in analytics. It's made me comfortable with data and math. It's also helped me adapt to things that I may not necessarily be as comfortable with.

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