Biggest Challenges for a Marketing Analytics Manager at Loop Media, Inc.
Jonathan's biggest challenges as Manager, Marketing Analytics at Loop Media, Inc., include navigating "ambiguity" in a growing company lacking fully established processes and adapting to a rapidly changing business environment with "imperfect information". A secondary challenge is their limited coding proficiency, hindering efficiency and impacting day-to-day tasks.
Ambiguity and Process Creation, Data Analysis and Coding Skills, Adaptability and Problem-Solving, Working in a Growing Company, Imperfect Information and Decision-Making
Advizer Information
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Job Title
Company
Undergrad
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Traits
Jonathan Andritsch
Manager, Marketing Analytics
Loop Media, Inc.
United States Naval Academy (2009)
UC San Diego School of Global Policy & Strategy, Degree: Master of Advanced Studies in International Affairs (2018); UCLA Anderson School of Management, Degree: MBA (2023)
Economics
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Veteran
Video Highlights
1. Ambiguity and evolving processes in a growing company necessitate adaptability and iterative problem-solving.
2. The dynamic business environment requires decision-making with imperfect information, demanding creative solutions.
3. While not mandatory, enhanced coding proficiency (e.g., Python or R) would significantly improve efficiency and analytical capabilities in this role.
Transcript
What are the biggest challenges in your current role?
The biggest challenges I face in my current role are related to ambiguity. I work for a growing company, not a startup, but it's still a business trying to mature. This means there might not be established processes for everything, unlike in a larger, established Fortune 500 company.
We often don't know what we don't know, so we're constantly trying to iterate and build out processes ourselves. The business environment is also changing a lot. We have to make decisions with imperfect information and then adapt to this changing environment, coming up with new ways to solve problems.
Secondly, I'm not very proficient in coding. In my analytics role, I only have a general understanding of coding. If I could actually code in something like Python or R, in addition to working in Excel, it could speed things up in my day-to-day work.