Main Responsibilities Of A Manager Marketing Analytics At Loop Media Inc
Jonathan's main responsibilities as Manager, Marketing Analytics at Loop Media, Inc., involve "build[ing] business intelligence strategy," including market research and implementing new marketing technologies; this also includes generating "creative ideas for internally produced ads" and deriving "business insights" from data analysis of revenue, ad performance, and streaming data to better understand customer segments and improve product offerings.
Business Intelligence, Marketing Analytics, Data Analysis, Market Research, Strategic Planning
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Jonathan Andritsch
Manager, Marketing Analytics
Loop Media, Inc.
United States Naval Academy (2009)
UC San Diego School of Global Policy & Strategy, Degree: Master of Advanced Studies in International Affairs (2018); UCLA Anderson School of Management, Degree: MBA (2023)
Economics
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Veteran
Video Highlights
1. Develops business intelligence strategies by conducting market research and staying current on industry trends and marketing technologies.
2. Sources new partners and helps to segment customers to better understand who is using the company's product.
3. Generates creative ideas for internal advertisements and examines data, such as revenue and ad performance, to derive business insights and understand streaming data from the company's product
Transcript
What are your main responsibilities within your current role?
My main responsibilities within my current role include building a business intelligence strategy. This involves market research, understanding market changes and trends, and staying current with marketing tech and analytics. I also think of ways to implement these into our business.
Another responsibility is sourcing new partners when implementing a new idea. For example, I work to understand who our customers are within our businesses. This helps us tell stories, segment them, and paint a better picture of who is using our product.
I also generate creative ideas for internally produced ads to advertise our business to potential customers. Additionally, I examine data like revenue, ad performance, and information streamed from our own product, as we provide content for businesses. Finally, I derive business insights from this data.