gtag('config', 'G-6TW216G7W9', { 'user_id': wix.currentUser.id });
top of page

Cami, Head of Marketing Strategy at Storybook Marketing, formerly The Knot Worldwide: Advize Career Interview

A career in marketing offers diverse and exciting opportunities, as evidenced by Cami's journey.

A deliberate exploration of various internships and jobs led to a Head of Marketing Strategy position, showcasing a path from broad experience to focused leadership.

The role demands adaptability, persuasion, and organization, encompassing long-term strategies, short-term campaigns, and constant project management.

A day involves a blend of administrative tasks, strategic work, and collaborative meetings. The most rewarding aspects include the tangible impact of B2B marketing and understanding buyer psychology.

Securing buy-in and resource management are key challenges. The fast-paced B2B tech industry provides ample growth, requiring a blend of art and science, continuous learning, and adaptability.

Entry-level positions, such as social media or campaign coordinators, offer specialization opportunities, while a generalist approach is also viable.

Building strong relationships and leading with kindness are crucial for success, exceeding the value of accomplishments listed on a resume.

Proactively seeking opportunities and networking—even through unexpected means—are key takeaways from a highly impactful undergraduate experience.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Cami Bartel

Head of Marketing Strategy

Storybook Marketing, formerly The Knot Worldwide

Texas Christian University

MBA from Arizona State University (ASU) - W. P. Carey

Majors

Industries

Job Functions

Traits

Communications

Advertising, Communications & Marketing

Communication and Marketing

Honors Student, Greek Life Member

Watch all of this Advizer's videos below

Career Path of a Head of Marketing Strategy at Storybook Marketing

Cami's career path showcases a deliberate exploration of marketing, starting with "over 10 different internships or jobs in college" across diverse sectors to discern preferred specializations. This led to roles in PR, tech (fueled by a personal content-marketing blog), and ultimately, a Head of Marketing Strategy position at a startup agency, demonstrating a clear progression from broad exploration to focused leadership.

Career Path of a Head of Marketing Strategy at Storybook Marketing

Main Responsibilities of a Head of Marketing Strategy at Storybook Marketing

Cami's role as Head of Marketing Strategy at Storybook Marketing involves developing both "long-term strategies" aligned with company goals and revenue targets, and "short-term campaigns" to execute those strategies. This includes audience analysis, messaging development, and cross-functional collaboration, with the execution varying depending on the size and structure of the organization, from overseeing many teams in a corporate setting to handling both strategy and execution in a startup.

Main Responsibilities of a Head of Marketing Strategy at Storybook Marketing

A Day In The Life Of A Head Of Marketing Strategy At Storybook Marketing

A Head of Marketing Strategy's day is "constantly working on different projects," balancing daily administrative tasks, industry news monitoring, and a mix of internal and external meetings. The remainder of the workday involves focused strategy work, such as reviewing content, drafting campaigns, and creating website copy, reflecting the varied and dynamic nature of the role.

A Day In The Life Of A Head Of Marketing Strategy At Storybook Marketing

Most Important Skills for a Head of Marketing Strategy at Storybook Marketing

Cami, Head of Marketing Strategy at Storybook Marketing, emphasizes adaptability, persuasion, and organization as crucial soft skills. The need to be "reactive to new trends in the market" and to "persuade your team and get buy-in internally" highlights the dynamic and collaborative nature of the role, requiring strong organizational skills to manage numerous projects simultaneously.

Most Important Skills for a Head of Marketing Strategy at Storybook Marketing

Favorite Parts of Being a Head of Marketing Strategy at Storybook Marketing

Cami, Head of Marketing Strategy at Storybook Marketing, enjoys the "buyer psychology" of marketing, specifically citing color theory and its impact on consumer behavior as an example, such as how "red is predominantly in [Target's] stores" to stimulate impulse purchases. The tangible impact of B2B marketing, where one can directly see "the revenue or pipeline impact" of a campaign, is a particularly rewarding aspect of their role.

Favorite Parts of Being a Head of Marketing Strategy at Storybook Marketing

Biggest Challenges Faced By A Head Of Marketing Strategy At Storybook Marketing

Cami's biggest challenge as Head of Marketing Strategy is securing "buy-in" for marketing programs, a critical element for success. Further, the limited resources and budgets typical of marketing teams necessitate skillful prioritization between proven strategies and innovative experimentation, a constant balancing act for Cami and other marketers.

Biggest Challenges Faced By A Head Of Marketing Strategy At Storybook Marketing

Favorite Parts Of Working In The B2B Tech Software Industry As A Head Of Marketing Strategy

Cami, Head of Marketing Strategy at Storybook Marketing, enjoys the fast-paced nature of the B2B Tech software industry, citing "so much opportunity for new marketing campaigns, new job roles, new tactics and new technologies." This dynamism fosters both professional growth and accelerated career paths, making it a consistently exciting field.

Favorite Parts Of Working In The B2B Tech Software Industry As A Head Of Marketing Strategy

What Type Of Person Thrives In The Marketing Industry According To A Head Of Marketing Strategy At Storybook Marketing

Success in the marketing industry hinges on a unique blend of "art and science," masterfully combining creative concepts with robust strategy. Continuous learning and adaptability are also key, as the field demands staying current with evolving trends while maintaining a strong foundation in core marketing principles.

What Type Of Person Thrives In The Marketing Industry According To A Head Of Marketing Strategy At Storybook Marketing

What a Head of Marketing Strategy at The Knot Wishes They Knew About Marketing

Cami, Head of Marketing Strategy at Storybook Marketing, wishes they had known the sheer breadth of marketing opportunities before starting their career, stating there's "something for everyone," from creative roles in design and copywriting to analytical positions in marketing operations and performance marketing. This includes areas like demand generation and content marketing, which were initially unknown to Cami.

What a Head of Marketing Strategy at The Knot Wishes They Knew About Marketing

Entry-Level Positions for Aspiring Marketing Strategists

Entry-level marketing roles often focus on specializations like "social media coordinator" or "campaigns coordinator," allowing for deep expertise in a specific area; however, a career path can also involve "bounc[ing] around" different specializations to become a generalist strategist, as Cami's career demonstrates.

Entry-Level Positions for Aspiring Marketing Strategists

Significant Career Lesson From A Head Of Marketing Strategy At Storybook Marketing

Cami, Head of Marketing Strategy at Storybook Marketing, emphasizes the importance of "always lead[ing] with kindness and grace," because a strong professional reputation built on positive relationships—even outside of work—can significantly impact career advancement, as illustrated by a personal anecdote where a prior positive relationship unexpectedly influenced a job interview outcome. This approach, Cami suggests, is more impactful than simply listing accomplishments on a resume.

Significant Career Lesson From A Head Of Marketing Strategy At Storybook Marketing

College Experiences That Helped A Head Of Marketing At Storybook Marketing Succeed

Cami's career success stems from a proactive approach to opportunities, exemplified by "saying yes" to over 10 internships and cultivating a vast network of over 200 personal connections. This included seizing unexpected chances, like finding a discarded business card which led to an NBC Sports interview, highlighting the value of networking and building relationships beyond formal channels.

College Experiences That Helped A Head Of Marketing At Storybook Marketing Succeed
bottom of page