Favorite Parts of Being a Head of Marketing Strategy at Storybook Marketing
Cami, Head of Marketing Strategy at Storybook Marketing, enjoys the "buyer psychology" of marketing, specifically citing color theory and its impact on consumer behavior as an example, such as how "red is predominantly in [Target's] stores" to stimulate impulse purchases. The tangible impact of B2B marketing, where one can directly see "the revenue or pipeline impact" of a campaign, is a particularly rewarding aspect of their role.
Buyer Psychology, Marketing Strategy, B2B Marketing, Campaign Impact, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. Cami enjoys the psychology of marketing, including color theory and its impact on consumer behavior.
2. She loves seeing the tangible impact of her B2B marketing campaigns, such as revenue or pipeline growth.
3. Cami highlights the blend of science and art in marketing, combining data-driven insights with creative storytelling to develop effective campaigns.
Transcript
What do you enjoy most about being in your current role?
That's a really good question. I'd say marketing in general. What I love most is actually the buyer psychology behind it. A lot of people don't realize how much psychology can tell you about marketing.
One of the things I love is color theory, thinking about how colors invoke certain emotions or actions. For example, Target leans on red a lot because red cues hunger and urges, making you more likely to impulse buy or be shocked. That's why red is predominantly in their stores.
I love learning about all of that and then taking those insights to create a really cool story, marrying the science with the art of marketing. In my role specifically, I focused more on B2B marketing because I love to see the tangible impact of your work and your campaign.
You get to see a campaign out in the market and say, "That was my idea; it was in my head, and I had the whole strategy." Whether it's blog posts, videos, or podcasts, you can tangibly see the revenue or pipeline impact.
In B2B marketing, you can say, "This percent of revenue was created by my campaign." I just think that's so cool and such a powerful career takeaway. That's what I really love about it.