A Day In The Life Of A Head Of Marketing Strategy At Storybook Marketing
A Head of Marketing Strategy's day is "constantly working on different projects," balancing daily administrative tasks, industry news monitoring, and a mix of internal and external meetings. The remainder of the workday involves focused strategy work, such as reviewing content, drafting campaigns, and creating website copy, reflecting the varied and dynamic nature of the role.
Project Management, Communication, Executive/Leadership, Marketing Strategy, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. No two days are alike, offering variety in projects, campaigns, and content assets.
2. Mornings involve daily admin, email, and staying current on industry news and trends to inform campaigns.
3. The workday balances meetings (internal and external) with focused strategy work, such as reviewing content, drafting campaigns, and website copy creation.
Transcript
What does a day in the life of a head of marketing strategy look like?
One of the things I love most about marketing in my role is that no day is the same. I am constantly working on different projects. Every campaign I do is different, and every content asset is different. That's what I love about it; there's a lot of variety.
In terms of structure, I usually start my mornings by handling daily admin or focusing on inspiration and learning. I'll go through my email, calendar, to-do list, and any Slack messages. I also make sure to take time to read the news, newsletters, and articles relevant to marketing or our business.
Looking at LinkedIn is also important. Marketing can be reactive, so it's crucial to know what's happening in the world and the industry. This helps ensure campaigns launch at the right time or that we can respond effectively if we need to be reactive.
After that, which is typically the first hour or so of my day, I usually have a block of meetings from mid-morning to mid-afternoon. These meetings vary greatly each day. Sometimes they're external, working with clients or partners. Other times, they are internal leadership, branding, or brainstorm meetings; it really depends on the day.
Finally, I have a strategy or working block. This is when I focus on the long-term or short-term strategies we've discussed. For example, today I am reviewing a content piece, drafting a new campaign, and working on website copy. There are definitely other things I'm missing, but those are the tasks I'll likely be working on later this afternoon.