Biggest Challenges Faced By A Head Of Marketing Strategy At Storybook Marketing
Cami's biggest challenge as Head of Marketing Strategy is securing "buy-in" for marketing programs, a critical element for success. Further, the limited resources and budgets typical of marketing teams necessitate skillful prioritization between proven strategies and innovative experimentation, a constant balancing act for Cami and other marketers.
Resource Management, Budget Allocation, Team Leadership, Innovation, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. Balancing limited resources with ambitious growth targets is a constant challenge.
2. Gaining buy-in for marketing initiatives is crucial for success.
3. Effective marketers must blend tried-and-true strategies with innovative approaches and A/B testing to maximize impact within budget constraints.
Transcript
What is your biggest challenge in your current role?
Buy-in is definitely a big one. I mentioned earlier why that's such an important skill: you really do have to have buy-in for an effective marketing program.
Another point, and this is a generalization based on my experience, is that most marketing teams are smaller than you might think. They have fewer resources, and their budgets often get cut or stay stagnant year over year, even as growth targets increase.
This means you essentially have to do a lot with a little. Learning how to balance that and juggle tasks is crucial. You need to know what works, maximize that for your budget, and also leave room—not just financially, but mentally and in terms of team capacity—for innovation, trying new things, optimizing, and A/B testing. That's definitely a challenge most marketers face.