What a Head of Marketing Strategy at The Knot Wishes They Knew About Marketing
Cami, Head of Marketing Strategy at Storybook Marketing, wishes they had known the sheer breadth of marketing opportunities before starting their career, stating there's "something for everyone," from creative roles in design and copywriting to analytical positions in marketing operations and performance marketing. This includes areas like demand generation and content marketing, which were initially unknown to Cami.
Career Exploration, Job Search, Marketing, Career Development, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. There are many diverse roles within marketing; from creative to analytical, there is a path for every skill set.
2. The marketing landscape is vast and multifaceted, encompassing areas like demand generation, B2B/B2C, and content marketing—many of which may not be immediately apparent to new entrants.
3. Maintain an open mind to explore the various opportunities within marketing and discover what resonates with you.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
That's a great question. I honestly think the number one thing I didn't know going into marketing was just how much opportunity there was for it.
When I graduated, I knew of PR, social media, and advertising. That was kind of the extent of it. There is something for everyone in marketing.
If you are more creative, you can go into the design or copywriting function. If you're more into numbers, maybe marketing operations or performance marketing might suit you better.
There are so many different opportunities available. I never knew about demand generation, B2B versus B2C, or content marketing. So, just keeping your mind open to all the different opportunities and seeing what's out there – that's something I wish I knew.