Most Important Skills for a Head of Marketing Strategy at Storybook Marketing
Cami, Head of Marketing Strategy at Storybook Marketing, emphasizes adaptability, persuasion, and organization as crucial soft skills. The need to be "reactive to new trends in the market" and to "persuade your team and get buy-in internally" highlights the dynamic and collaborative nature of the role, requiring strong organizational skills to manage numerous projects simultaneously.
Adaptability, Persuasion, Organization, Communication, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. Adaptability is crucial in marketing due to constantly shifting internal priorities (new targets, revenue goals) and external factors (market trends, news events).
2. Persuasion is key not only for marketing campaigns but also for gaining internal buy-in from teams like sales, customer service, and product development.
3. Strong organizational skills are essential for juggling multiple projects, tracking progress, managing deadlines, and coordinating with various stakeholders.
Transcript
What skills are most important for a job like yours?
There are many useful skills in marketing, both soft and technical. Holistically, I think the three most valuable soft skills to develop are adaptability, persuasion, and organization.
Adaptability is crucial because marketing is very susceptible to internal and external shifts. This includes changing priorities, new targets, or revenue goals within the business. Externally, you have to be reactive to new market trends and current events.
For example, elections can significantly impact marketing, even for non-political organizations. The ability to change your strategies and adapt to different trends is therefore really important.
Persuasion is also key, not just in marketing your product to an audience, but in getting buy-in internally. Marketing depends on alignment with your leadership team and other departments.
Ensuring that sales, customer service, and product teams understand your campaigns and are bought into the ideas is vital. Lastly, organization is essential.
As a marketer, you're likely juggling many responsibilities and wearing multiple hats. You might be strategizing, executing, or doing both simultaneously.
Being organized helps you keep track of projects, their status, and who's involved. Ensuring edits, feedback rounds, and launches happen on time is incredibly important for staying organized.