Entry-Level Positions for Aspiring Marketing Strategists
Entry-level marketing roles often focus on specializations like "social media coordinator" or "campaigns coordinator," allowing for deep expertise in a specific area; however, a career path can also involve "bounc[ing] around" different specializations to become a generalist strategist, as Cami's career demonstrates.
Marketing, Career Paths, Entry-Level Jobs, Specialization vs. Generalization, Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cami Bartel
Head of Marketing Strategy
Storybook Marketing, formerly The Knot Worldwide
Texas Christian University
MBA from Arizona State University (ASU) - W. P. Carey
Communications
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Greek Life Member
Video Highlights
1. Entry-level marketing roles often focus on a specific area like social media, PR, or campaigns.
2. Marketing careers can develop in two directions: becoming a specialist in a particular area or a generalist with broader skills.
3. Starting in a specialized entry-level role allows for growth into strategic marketing positions.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
The great thing about marketing is that it's in almost every industry and there are so many roles available. There's probably an entry-level role available in whatever you want to do.
In terms of marketing careers, they tend to go one of two ways. You're either a subject matter expert or specialist, or you're a generalist. Typically, entry-level roles are in the specialist area.
When I started out, I was a PR coordinator. Some people are social media coordinators or campaigns coordinators, focusing on one or two things. You can stay within that subject matter and just keep growing.
For example, you can start in social media and become so knowledgeable that your career is in social media. Other people, like myself, bounce around in different subject matters and become a generalist.
I started in social media, PR, content, then campaigns and demand generation. Now I'm a generalist marketer and create holistic marketing strategies. Those are the two different options for careers.
That's a simplified way to look at it, and there's a lot of nuance there as well. But for entry-level positions, I typically see more in that subject matter. From there, you can grow into strategy.