Favorite Parts of Working in Marketing as a Co-Founder and Managing Director
Ritesh, Co-Founder & MD at ARM Digital Media Pvt Ltd, enjoys the variety inherent in marketing consulting, stating that "I get to work with different categories," including finance, education, sports, and automobiles. This allows for cross-category application of learned strategies, making the work both diverse and intellectually stimulating.
Brand Management, Consulting, Marketing, Cross-Industry Experience, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ritesh Singh
Co-Founder & MD
ARM Digital Media Pvt Ltd
University of Lucknow
AIMA - Post Graduate Diploma in Business Management & UCLA - PGPx
Business Management & Admin
Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Working in diverse categories: Ritesh enjoys the variety of projects, working with brands from finance, education, sports, and automobiles, and applying learnings from one category to another.
2. Solving diverse challenges: He highlights tackling different challenges related to geographical expansion, product expansion, and innovation across various sectors.
3. Continuous learning and opportunity: The interview emphasizes the constant learning opportunities and the chance to apply knowledge from one field to another as a key benefit of the job.
Transcript
What do you enjoy most about being in your industry?
The best part about being in marketing, specifically on the consulting side where I am, is that I get to work with different categories. This includes finance education, the evolution of finance, fintech, or edtech, and similarly sports and automobiles like Ford.
We get to meet and work on brands from different categories and address their challenges. These include geographical expansion plans, product expansion plans, and innovations they are constantly pursuing.
The opportunity lies in applying learnings from one category, like finance, to another, such as automobiles. That's the brighter side. Obviously, the most interesting part is that we get to work on so many categories.