Favorite Parts Of Being A Web Marketing Lead At Blend
Marisa, Blend's Web Marketing Lead, most enjoys the collaborative nature of her role, stating that "being able to get more in the weeds with something that I'm interested in and learn from the different teams is really nice". This allows for cross-functional learning, including design skills which complements Marisa's desire for continuous learning and career growth.
Collaboration, Teamwork, Continuous Learning, Design, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Marisa Brazelton
Web Marketing Lead
Blend
California Polytechnic State University, San Luis Obispo
NYU Stern School of Business - MBA, Specializations in Tech Product Management, Leadership and Change Management, and Strategy
Business Management & Admin
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Collaboration with different teams: Marisa enjoys working with designers, learning design skills, and contributing to design projects, showcasing the collaborative nature of marketing roles.
2. Opportunities for continuous learning and skill development: Marisa highlights the chance to expand her skill set beyond marketing, such as learning analytics, demonstrating growth opportunities in the field.
3. Supportive work environment: Marisa emphasizes the importance of a supportive manager who encourages skill development and allows her to take on new challenges, highlighting the role of mentorship in career progression.
Transcript
What do you enjoy most about being in your current role?
In my current role, and this probably spans most marketing roles at other organizations, I really enjoy the collaboration with different teams. For example, I went into college thinking about marketing.
A part of me really wanted to do something design-related, but I was a little scared to get into a design role. Business almost sounded bigger, more appealing, and like a safety net.
So, something I enjoy in my current role is being able to go back to that design part of myself and learn from the design team. In my job, we design a lot of web pages, the look of an event, or a promotion or banner.
I can learn from these different aspects and almost do a bit of the design work, even though that's not my actual title. Being able to get more involved with something I'm interested in and learn from different teams is really nice.
I'm not just stuck in my marketing role. I'm able to do a little bit of each person's job. I also have the freedom to ask if there's more I want to work on, like perhaps learning more about the analytics side.
I have a very supportive manager who can guide me toward that and add that more to my plate for future projects. It ties into my drive to be a continuous learner and acquire different skills along the way.