A Day In The Life Of A Director Of Corporate Marketing At Snapdocs
A Director of Corporate Marketing's day is "really vary[ing]," encompassing meetings, brainstorming sessions, and creative work; Laura emphasizes the importance of maintaining hands-on involvement and execution even in a senior leadership position to stay connected to the work.
Executive/Leadership, Communication, Teamwork, Project Management, Creative Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Laura Mighdoll
Director, Corporate Marketing
Snapdocs
University of Arizona, 2015
N/A
Business Management & Admin, Marketing
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Scholarship Recipient, Greek Life Member
Video Highlights
1. Varied daily tasks keep the role engaging.
2. Collaboration and brainstorming are key aspects of the job.
3. Hands-on involvement in projects remains important even in senior roles.
Transcript
What does a day in the life of a director of corporate marketing look like?
It can really vary from day to day, which is actually what makes it so appealing to me personally. It can range from a handful of meetings and back-to-back calls.
It can also involve brainstorming, where we work as a team to think about the next creative project or initiative. It can include advising on what I think might be best, or getting feedback on how to improve in my role or something I'm working on.
It can also be creative downtime where I have to put pen to paper. I think something really important is that no matter how senior you end up getting in your role over the years, it's important to always have your hands in something.
You still need to execute to some degree, so you can continue to work those muscles, even as you move into a leadership position. You still want to feel close to the work that you're putting out.