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Main Responsibilities of a CEO and Co-Founder at Digital Niche Agency

As CEO and Co-Founder of Digital Niche Agency, Jason's ultimate responsibility is "everything," though department heads manage specific verticals. This includes overseeing various departments, advising on sales and business development, personally managing the company's marketing, and providing oversight for "30 to 50 live client campaigns."

Executive/Leadership, Project Management, Communication, Teamwork, Problem-Solving

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Jason Fishman

CEO & Co-Founder

Digital Niche Agency (DNA)

NA

NA

General Studies / Not Applicable

Finance (Banking, Fintech, Investing), Advertising, Communications & Marketing

Entrepreneurship and Business Owner

Worked 20+ Hours in School

Video Highlights

1. Jason wears many hats as CEO & Co-Founder, holding ultimate responsibility for all aspects of Digital Niche Agency (DNA).

2. He directly oversees key departments including operations, account management, advertising, and creative, showing a hands-on approach to leadership.

3. In addition to managing client campaigns (30-50 concurrently), Jason is also the internal client for DNA's marketing efforts, highlighting the importance of internal marketing and brand management.

Transcript

What are your main responsibilities within your current role?

I am the CEO and at the top of the org chart. I am ultimately responsible for everything, with department heads overseeing different verticals within the business.

On Mondays, I have management meetings with the operations department. I also oversee account manager strategists and the advertising and creative departments.

This is on top of sales and biz dev discussions. I also advised the team that I am essentially the client for our own marketing discussions. Therefore, I manage our team's marketing of our brand.

This is on top of oversight for 30 to 50 live client campaigns at any given time.

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