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Jason, CEO & Co-Founder at Digital Niche Agency (DNA): Advize Career Interview
A career journey starting with action sports marketing internships and culminating in co-founding Digital Niche Agency (DNA), a firm raising hundreds of millions through equity crowdfunding, offers a compelling narrative.
The CEO's responsibilities encompass everything from overseeing 30-50 live client campaigns and managing daily operations to developing long-term strategic goals.
Problem-solving skills and market trend awareness are paramount, with the most rewarding aspect being the significant impact on early-stage companies.
The biggest challenge lies in balancing hands-on work with delegation, highlighting the unpredictable nature of marketing.
The industry thrives on adaptable individuals blending traditional and digital strategies, and key lessons include mastering investor acquisition tactics and prioritizing collaborative problem-solving over ego.
Entry-level opportunities exist in various areas, reflecting an exponentially growing field. The CEO's emphasis on experiential learning during college highlights a path to success through practical experience accumulation.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Jason Fishman
CEO & Co-Founder
Digital Niche Agency (DNA)
NA
NA
Majors
Industries
Job Functions
Traits
General Studies / Not Applicable
Advertising, Communications & Marketing
Entrepreneurship and Business Owner
Worked 20+ Hours in School
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Career Path of a CEO and Co-Founder at Digital Niche Agency DNA
Jason's career began with internships, including one with the Tony Hawk Foundation, launching a career in action sports marketing focused on "Gen Y." This led to roles at several agencies, a social gaming company, and an advertising sales company, culminating in a product marketing directorship before founding Digital Niche Agency (DNA), which specializes in investor marketing and has raised "hundreds of millions of dollars" through equity crowdfunding campaigns.
Main Responsibilities of a CEO and Co-Founder at Digital Niche Agency
As CEO and Co-Founder of Digital Niche Agency, Jason's ultimate responsibility is "everything," though department heads manage specific verticals. This includes overseeing various departments, advising on sales and business development, personally managing the company's marketing, and providing oversight for "30 to 50 live client campaigns."
A Day In The Life Of A CEO And Co-Founder At Digital Niche Agency
A CEO's day involves constant interaction with leaders to ensure team effectiveness across various timeframes, from daily goals to yearly objectives; the role also demands managing urgent issues and communications, balancing successes with the need for continuous improvement — "anytime they pull out their phone there's some type of messaging"— while maintaining focus on larger strategic goals.
Most Important Skills For A CEO And Co-Founder At Digital Niche Agency
Jason, CEO & Co-Founder at DNA, emphasizes that the most crucial skill for his role is "problem-solving abilities," requiring constant improvisation and adaptation to evolving industry conditions, competitor actions, and audience behavior. A keen understanding of current market trends and the ability to anticipate future shifts are also vital for success.
Favorite Parts of Being a CEO and Co Founder at Digital Niche Agency
Jason, CEO & Co-Founder at DNA, finds the most fulfilling aspect of his role working with small businesses, stating that "when groups succeed...it's awesome to be a part of." He enjoys the impactful changes and strategic control afforded by his position, highlighting his ability to "build the standard operating procedures" and forge key partnerships, effectively steering the company's direction.
Biggest Challenges Faced By A CEO And Co-Founder At Digital Niche Agency
Jason's biggest challenge as CEO & Co-Founder of DNA is balancing "working in the business versus working on the business," a struggle stemming from a deep background in marketing that makes it tempting to handle tasks personally instead of delegating and fostering team growth. This tension impacts client relationships, particularly with small businesses where campaign effectiveness isn't always guaranteed, highlighting the inherent unpredictability of marketing despite best efforts and strategic planning.
Favorite Parts of Working in the Digital Marketing Industry as a CEO and Co Founder
Jason, CEO & Co-Founder at DNA, finds the most rewarding aspect of his career in equity crowdfunding to be "rais[ing] funds for early-stage organizations" and witnessing the transformative impact – from helping companies struggling with overhead "bring in millions of dollars" to contributing to the growth of FinTech apps managing "billions in assets." This daily exposure to innovative companies and the ability to make a tangible difference in their success is what makes the work so engaging.
What Type Of Person Thrives In Digital Marketing, According To A CEO At Digital Niche Agency
Jason, CEO & Co-Founder at DNA, identifies success in the industry as requiring individuals who can "think on their toes," blending traditional venture capital models with cutting-edge digital marketing strategies to achieve measurable results. This necessitates strong problem-solving skills and the ability to adapt presentations and marketing campaigns, demonstrating a tangible improvement in investment capital secured, making "performance-oriented initiatives" paramount.
What A CEO And Co-Founder At Digital Niche Agency Wishes They Had Known Before Entering The Marketing Industry
Jason, CEO & Co-Founder of Digital Niche Agency, wishes they had known the importance of "investor acquisition" strategies and tactics, including concrete benchmarks like "50,000 visitors per million dollars raised," early on. The value of cultivating strategic partnerships "well before taking your business to market," securing warm introductions, and reducing the trial-and-error period was also a key lesson learned.
Entry-level Positions for Aspiring Marketing Professionals
Jason, CEO & Co-Founder at DNA, highlights entry-level opportunities in equity crowdfunding at platforms like "StartEngine and Wefunder," marketing agencies offering internships and roles in "writing, design, and account management," and startups issuing shares, where creative compensation packages may be involved. The massive growth potential, with projections showing "exponential" increases in the field, makes these entry points particularly attractive.
Significant Career Lesson From a CEO and Co-Founder at Digital Niche Agency
Jason, CEO & Co-Founder at DNA, learned that checking one's ego at the door is crucial for success; this involves prioritizing "what is the best outcome for everyone" in challenging situations, focusing on productive discussions, and improving outcomes rather than assigning blame, which has had a significantly positive impact on their career and business dealings.
College Experiences That Helped a CEO and Co-Founder at Digital Niche Agency Succeed
Jason, CEO & Co-Founder of DNA, prioritized experiential learning during undergraduate studies, shifting from business to marketing and actively seeking "projects, assignments, and internships" to build a strong foundation. This focus on accumulating valuable experiences, rather than solely monetary gains, allowed the professional to "stack...value points" that continue to benefit their career trajectory.
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