What Type Of Person Thrives In Digital Marketing, According To A CEO At Digital Niche Agency
Jason, CEO & Co-Founder at DNA, identifies success in the industry as requiring individuals who can "think on their toes," blending traditional venture capital models with cutting-edge digital marketing strategies to achieve measurable results. This necessitates strong problem-solving skills and the ability to adapt presentations and marketing campaigns, demonstrating a tangible improvement in investment capital secured, making "performance-oriented initiatives" paramount.
Problem-solving, Adaptability, Creativity, Strategic thinking, Performance-oriented
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jason Fishman
CEO & Co-Founder
Digital Niche Agency (DNA)
NA
NA
General Studies / Not Applicable
Finance (Banking, Fintech, Investing), Advertising, Communications & Marketing
Entrepreneurship and Business Owner
Worked 20+ Hours in School
Video Highlights
1. Adaptability and quick thinking are crucial for success in this industry, requiring professionals to merge traditional and digital marketing strategies.
2. A results-oriented mindset is key, focusing on achieving concrete goals such as successful fundraising and maximizing campaign effectiveness.
3. Strong problem-solving skills are highly valued, enabling professionals to analyze data, optimize campaigns, and adapt strategies for better outcomes.
Transcript
How would you describe people who typically thrive in this industry?
They think on their toes. They're able to look at traditional models and what's worked historically in venture capital, as well as what is currently thriving in the digital marketing space. They can merge those tactics and approaches to produce results.
It's not about defending what's happening in digital or the VC community, but rather adopting tactics from there. They keep a sense of what's happening in this space on a day-to-day basis. This is important because the majority of these campaigns are not effective; they don't hit their full goals.
They might see a return and do actual fundraising, but not raise the full cap. Creativity is key, as is the ability to look at an offering page and perform conversion rate optimization. Whether they're a marketer, financial auditor, or legal counsel, they need to accurately depict what a prospective investor wants to see.
Making those changes, edits, and pivots to the presentation isn't just about defending their work. It's about showing an actual lift in the amount of investments and capital coming through. Problem-solving abilities are how I measure marketing talent, and I think that's applicable to anyone involved in this space because these are performance-oriented initiatives.