What A CEO And Co-Founder At Digital Niche Agency Wishes They Had Known Before Entering The Marketing Industry
Jason, CEO & Co-Founder of Digital Niche Agency, wishes they had known the importance of "investor acquisition" strategies and tactics, including concrete benchmarks like "50,000 visitors per million dollars raised," early on. The value of cultivating strategic partnerships "well before taking your business to market," securing warm introductions, and reducing the trial-and-error period was also a key lesson learned.
Executive/Leadership, Networking, Marketing, Strategic Partnerships, Entrepreneurship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jason Fishman
CEO & Co-Founder
Digital Niche Agency (DNA)
NA
NA
General Studies / Not Applicable
Finance (Banking, Fintech, Investing), Advertising, Communications & Marketing
Entrepreneurship and Business Owner
Worked 20+ Hours in School
Video Highlights
1. Marketing is a constant optimization process, requiring knowledge of strategies and tactics for investor acquisition and audience targeting. A useful benchmark is 50,000 visitors per million dollars raised in equity crowdfunding.
2. Strategic partnerships are instrumental to success. Building these relationships before launching your business, including securing partnerships that provide warm introductions to potential clients, is crucial.
3. Reducing the trial-and-error period in building partnerships, ideally even before officially forming the agency, can significantly improve the timeline to success and increase your chances of early success
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
Marketing is a constant optimization process. There are strategies and tactics I wish I knew regarding investor acquisition and application.
These include understanding your target audience, how to reach them, and how much traffic is required to complete a round. Essentially, 50,000 visitors per million dollars raised is a benchmark, based on a $1,000 average investment for an equity crowdfunding campaign and a 2% conversion rate.
Being able to set those benchmarks and parameters for a marketing push would have made all the difference in the early stages of creating an agency. Strategic partnerships have been instrumental.
I recommend that anyone thinking about creating a marketing agency perform the seeding of those relationships well before taking your business to market. Don't just focus on your first client, ideally one that would cover costs for you.
Focus on your initial partnerships that can send regular introductions. People should use warm recommendations; they go so far in this world. If you can reduce the timeline to put that together, and even have it happen pre-formation, you'll be in a good spot.