Main Responsibilities Of A Senior Content Producer At Creative Marketing Agency
Gregorio's main responsibility as a Senior Content Producer at Swell Creative Group involved translating "legislation and important issues" into "digestible content" for diverse audiences across various platforms. This role leveraged Gregorio's political experience to make information about topics such as "affordable housing" more accessible, employing creative strategies to reach English and Spanish-speaking communities and encourage civic engagement.
Communication, Content Creation, Social Impact, Multilingual Content, Community Engagement
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gregorio Gutiérrez
Senior Content Producer
Creative Marketing Agency
UCLA class of 2011
UCLA Anderson School of Management class of 2024
Political Science, American Studies
Advertising, Communications & Marketing
Creative
Disabled, Honors Student, Pell Grant Recipient, Took Out Loans, First Generation College Student
Video Highlights
1. Gregorio's role involved translating complex legislation into accessible content for various platforms, including social media and websites.
2. He focused on informing the public about important issues, such as affordable housing, and encouraging civic engagement through actions like voting and attending town hall meetings.
3. His work included creating content in multiple languages (English and Spanish) to reach a broader audience.
Transcript
What are your main responsibilities within your current role?
My last role was as a senior content producer at Swell Creative Group, a boutique social impact agency in Downtown LA. My job was to translate legislation and important issues affecting people in Los Angeles and California into digestible content. This included social media posts, newsletters, and websites, all aimed at informing people about issues that would affect them.
We talked a lot about affordable housing and educating audiences on why certain initiatives were important. We explained why they should show up to town hall meetings or vote in elections. It was a nice way to be more creative and use the skills I learned in politics to reach more people.
We focused on making information accessible to multiple communities. We did this in English and Spanish, really trying to find ways to reach as many people as we could.