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Gregorio, Senior Content Producer at Creative Marketing Agency: Advize Career Interview

A career in content production offers a fascinating blend of political engagement and creative strategy.

This professional's journey began with a political science degree and early campaign work, transitioning through opposition research and social impact agencies before leveraging business school knowledge to influence corporate social responsibility.

Currently, a Senior Content Producer at a creative marketing agency, this individual translates complex policy issues into accessible content for diverse audiences.

The role involves meticulous planning, content creation across multiple platforms, and collaboration with various teams to achieve impactful campaigns.

A crucial skill is unwavering curiosity, combined with exceptional organizational skills. The most rewarding aspect is empowering communities to engage with important policy issues, as demonstrated by a successful petition campaign.

This career path showcases a unique combination of political acumen, creative talent, and a genuine desire to make a tangible difference.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Gregorio Gutiérrez

Senior Content Producer

Creative Marketing Agency

UCLA class of 2011

UCLA Anderson School of Management class of 2024

Majors

Industries

Job Functions

Traits

Political Science, American Studies

Advertising, Communications & Marketing

Creative

Disabled, Honors Student, Pell Grant Recipient, Took Out Loans, First Generation College Student

Watch all of this Advizer's videos below

Career Path Of A Social Impact Strategist At A Social Impact Agency

Gregorio's career path began with a political science degree from UCLA and early volunteer work in "donor Outreach" and "research on issues" for Southern California congressional campaigns. This led to opposition research for the Democratic Congressional Campaign Committee, a transition to private sector social impact agencies, and ultimately, business school to understand "how business works" and influence corporate social responsibility.

Career Path Of A Social Impact Strategist At A Social Impact Agency

Main Responsibilities Of A Senior Content Producer At Creative Marketing Agency

Gregorio's main responsibility as a Senior Content Producer at Swell Creative Group involved translating "legislation and important issues" into "digestible content" for diverse audiences across various platforms. This role leveraged Gregorio's political experience to make information about topics such as "affordable housing" more accessible, employing creative strategies to reach English and Spanish-speaking communities and encourage civic engagement.

Main Responsibilities Of A Senior Content Producer At Creative Marketing Agency

A Day In The Life Of A Senior Content Producer At A Creative Marketing Agency

Gregorio's role as a Senior Content Producer involves a highly "operationalized process," meticulously planning content calendars and long-term editorial strategies for campaigns spanning three to six months, ensuring alignment with client events and legislative moments. This collaborative work includes drafting, editing, and visual design, ultimately deploying content across various platforms.

A Day In The Life Of A Senior Content Producer At A Creative Marketing Agency

Most Important Skills for a Senior Content Producer at a Marketing Agency

Gregorio, a Senior Content Producer, emphasizes that "curiosity" is paramount, requiring constant learning about emerging trends and audience engagement methods. A meticulous approach to organization, with systems for managing deadlines and multiple projects, is equally crucial for success in this fast-paced role.

Most Important Skills for a Senior Content Producer at a Marketing Agency

Favorite Parts of Being a Senior Content Producer at Creative Marketing Agency

Gregorio, a Senior Content Producer, most enjoys bridging the gap between the public and policy issues, empowering "folks" to engage with topics like affordable housing. A highlight was a successful petition campaign Gregorio created, demonstrating the power of content creation to raise awareness and drive real-world action.

Favorite Parts of Being a Senior Content Producer at Creative Marketing Agency

Advizer Personal Links

www.linkedin.com/in/gregoriogtz

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