Favorite Parts of Being a Senior Content Producer at Creative Marketing Agency
Gregorio, a Senior Content Producer, most enjoys bridging the gap between the public and policy issues, empowering "folks" to engage with topics like affordable housing. A highlight was a successful petition campaign Gregorio created, demonstrating the power of content creation to raise awareness and drive real-world action.
Communication, Problem-Solving, Project Management, Advocacy, Community Engagement
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gregorio Gutiérrez
Senior Content Producer
Creative Marketing Agency
UCLA class of 2011
UCLA Anderson School of Management class of 2024
Political Science, American Studies
Advertising, Communications & Marketing
Creative
Disabled, Honors Student, Pell Grant Recipient, Took Out Loans, First Generation College Student
Video Highlights
1. Helping people engage with policy issues and feel empowered to act.
2. Creating a petition campaign that resulted in hundreds of signatures and raised awareness about affordable housing.
3. Bridging the gap between policy and the public by creating content that educates and motivates people to engage in important issues affecting their lives
Transcript
What do you enjoy most about being in your current role?
I enjoyed being able to bridge the divide between people who aren't thinking about policy every day. I helped them feel empowered to engage more with the issues that affect our lives, whether they come from LA City Hall, Sacramento, or D.C.
One of my favorite moments was creating a petition campaign for folks in the Inland Empire. We advocated for affordable housing in their community and educated people about why it's an existential threat if not addressed.
It was a highlight to get hundreds of people to sign up for something they believed in. This was purely based on the awareness we raised about these issues. I think that's one of the joys I had in my senior content producer role.