A Day In The Life Of A Senior Content Producer At A Creative Marketing Agency
Gregorio's role as a Senior Content Producer involves a highly "operationalized process," meticulously planning content calendars and long-term editorial strategies for campaigns spanning three to six months, ensuring alignment with client events and legislative moments. This collaborative work includes drafting, editing, and visual design, ultimately deploying content across various platforms.
Project Management, Communication, Teamwork, Content Strategy, Cross-functional Collaboration
Advizer Information
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Gregorio Gutiérrez
Senior Content Producer
Creative Marketing Agency
UCLA class of 2011
UCLA Anderson School of Management class of 2024
Political Science, American Studies
Advertising, Communications & Marketing
Creative
Disabled, Honors Student, Pell Grant Recipient, Took Out Loans, First Generation College Student
Video Highlights
1. Gregorio's role involves a highly structured approach to content creation, including monthly and long-term editorial calendars to plan campaigns.
2. He collaborates extensively with cross-functional teams, including graphic designers and project managers, highlighting the collaborative nature of the job.
3. Gregorio emphasizes the importance of considering various content deployment strategies, such as organic posts, ads, and website integration, showcasing the multifaceted aspects of content production.
Transcript
What does the day in the life of a senior content producer look like?
A lot of what we do, and some people might think that when you do a lot of advocacy online or on social media, it's kind of on a whim or that you're just doing things from scratch. But it was a very operationalized process.
Every month, we had a content calendar. We would create posts in advance and think about the issues we wanted to raise. I also thought about longer-term editorial calendars to bring the entirety of a campaign to life.
If we were working with a client over a period of three to six months, we would map out that entire time period. We would understand the big moments our partners were planning, whether they were events on the ground or important legislation. We thought about the life of the campaign and how to activate around it with messaging and content.
This was to enhance what organizers and activists were doing on the ground. We would think about this from a big-picture standpoint. Then, we would work with our individual teams to think about how we could make the messaging resonate with more people.
We would work individually to draft content, edit it, and work with our graphic designers to bring it to life. We also worked with our project management team, so it was really cross-functional.
It involved a lot of thinking about what goes into the actual content and visuals, and then how we wanted to deploy it, whether through organic posts, ads, or websites. It was nice to work really collaboratively with the small team on a daily basis.