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What A Consumer Marketing Director At Tubi Wishes They Had Known Before Entering The Entertainment Industry

Fabiola, a Director of Consumer Marketing at Tubi, advises that the entertainment industry is "quite competitive," emphasizing the significant role of personal branding in career advancement. The concentration of entertainment industry opportunities in specific locations like "LA or New York," also impacts career mobility, which is an important consideration for career planning and development.

Entertainment Industry, Marketing, Personal Branding, Career Growth, Competition

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Fabiola Rangel

Director, Consumer Marketing

Tubi

University of Southern California, 2005

Current UCLA Anderson EMBA Candidate - Graduating 2023

Spanish & Other Languages, Communications

Arts, Entertainment & Media

Communication and Marketing

Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student

Video Highlights

1. The entertainment industry is very competitive.

2. Developing your personal brand is crucial for career advancement.

3. The entertainment industry is concentrated in specific geographic areas, which can limit career mobility.

Transcript

What have you learned about this role that you wish someone would have told you before you started?

I'm going to talk about the marketing industry in general. I think a lot of markets and industries are competitive, but the entertainment industry has quite the competition. That would be one.

Two would be the importance of developing your personal brand. It's huge.

And third, I think the entertainment industry focuses on just certain markets, like LA, New York, or Miami if you're on the Latin American side. I feel like that kind of just zeros you in on living in various parts of the country. So in terms of just growth or mobility, I think that would have been great to know as well.

Advizer Personal Links

linkedin.com/in/fabiola-rangel

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