Fabiola, Director, Consumer Marketing at Tubi: Advize Career Interview
Fabiola, a Director of Consumer Brand Marketing at Tubi, offers a dynamic perspective on a career in sports and entertainment marketing.
Their journey, marked by internships at prominent organizations like Telemundo and roles at Fox Deportes and UFC, showcases a strategic progression and adaptability across diverse environments.
The interview details the fast-paced, collaborative nature of their current role, emphasizing creativity, strong relationships, and the constant development of innovative marketing campaigns.
Challenges like budget constraints and measuring intangible marketing success are balanced by the excitement of a constantly evolving industry.
Fabiola underscores the significance of networking, internships, and targeted entry-level positions like coordinator roles for aspiring professionals, highlighting the competitive yet rewarding landscape of the field.
This advice, coupled with their emphasis on assertive communication, a willingness to learn, and personal branding, paints a compelling picture of success in a dynamic and exciting industry.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Fabiola Rangel
Director, Consumer Marketing
Tubi
University of Southern California, 2005
Current UCLA Anderson EMBA Candidate - Graduating 2023
Majors
Industries
Job Functions
Traits
Spanish & Other Languages, Communications
Arts, Entertainment & Media
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student
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Career Path of a Director of Consumer Marketing at Tubi
Fabiola's career path, starting with internships at Colin Robbins Productions, ADC, and Telemundo, progressed through marketing roles at Fox Deportes, UFC (where they helped launch UFC Network in Latin America and UFC Fight Pass), University Sports, and Warner Brothers, before they joined Tubi as Director of Consumer Brand Marketing. This journey reflects a strategic progression from entertainment production to marketing across sports and entertainment, showcasing adaptability and success in diverse roles and environments.
Main Responsibilities of a Director of Consumer Brand Marketing at e.l.f.
Fabiola's main responsibilities as Director of Consumer Brand Marketing at Tubi center on "content marketing strategy" and "driving brand awareness, consideration, and viewership," requiring collaboration across departments including PR, media strategy, and content partnerships to ensure comprehensive campaigns meet KPIs and objectives. This role demonstrates expertise in aligning marketing strategies with overall company goals and leveraging various marketing channels.
A Day In The Life Of A Director Consumer Marketing At Tubi
Fabiola, a Director of Consumer Marketing at Tubi, describes a "jam-packed" schedule filled with recurring meetings; these include weekly collaborations with creative services, executive status updates, internal team alignment sessions, and individual check-ins with the CMO. This structured approach, even within a fully remote work environment established pre-COVID, highlights the collaborative and strategic nature of the role.
Most Important Skills For A Director Consumer Marketing At Tubi
For a marketing director, "think[ing] on your toes," creativity, and strong relationship-building skills are crucial, encompassing internal teams, other departments, and external partners. Excellent communication and a willingness to take risks, "stay[ing] on top of trends and test[ing] creative campaigns," are also essential for success in the dynamic marketing field.
Favorite Parts Of Being A Director Consumer Marketing At Tubi
Fabiola, Tubi's Director of Consumer Marketing, most enjoys the "opportunity to be creative," constantly developing "the next best campaign" and "strategy" within the ever-changing market. This highlights a passion for innovative marketing and a proactive approach to their role.
Biggest Challenges Faced By A Director Consumer Marketing At Tubi
Fabiola, a Director of Consumer Marketing at Tubi, cites budget constraints as "the biggest challenge," requiring resourcefulness in campaign execution. A second key challenge is the difficulty in measuring marketing success within a data-driven environment, due to "so many intangibles."
Favorite Parts Of Working In The Media Industry As A Director Consumer Marketing
Fabiola, Director of Consumer Marketing at Tubi, finds the "fast-paced" nature of the sports media and entertainment industry exhilarating, enjoying both the unpredictable outcomes of sports and the constant evolution of pop culture trends. This allows them to remain "on top of what is the new trend" within content marketing, making it a fun and engaging career.
What Type Of Person Thrives In The Streaming Industry, According To A Director, Consumer Marketing At Tubi
Fabiola, a Director of Consumer Marketing at Tubi, identifies key traits for success in the industry as being "assertive, confident, and creative," further emphasizing the importance of a "hungry" attitude and willingness to "get your hands dirty" to learn all aspects of the business.
What A Consumer Marketing Director At Tubi Wishes They Had Known Before Entering The Entertainment Industry
Fabiola, a Director of Consumer Marketing at Tubi, advises that the entertainment industry is "quite competitive," emphasizing the significant role of personal branding in career advancement. The concentration of entertainment industry opportunities in specific locations like "LA or New York," also impacts career mobility, which is an important consideration for career planning and development.
Entry-Level Positions For Aspiring Consumer Marketing Coordinators
Fabiola, a Director of Consumer Marketing at Tubi, emphasizes the importance of internships for undergraduates interested in entertainment or sports, suggesting "internships are key" and exploring various departments to discover one's interests. After graduation, she recommends targeting "coordinator positions," the most common entry-level roles.
Significant Career Lesson from a Director Consumer Marketing at Tubi
Fabiola, Director of Consumer Marketing at Tubi, emphasizes the "power of networking" as a crucial lesson learned, highlighting its importance in the relatively small sports and entertainment industry. Maintaining and fostering relationships, as evidenced by Fabiola's continued contact with past mentors like a former boss from Fox Deportes for ongoing advice, has proven invaluable to their career trajectory.
College Experiences That Helped A Director Consumer Marketing At Tubi Succeed
Fabiola's USC experience highlights the importance of internships as "a way of getting [one's] foot in the door," especially when lacking industry connections. This strategy proved crucial in launching Fabiola's successful career in consumer marketing.
Advizer Personal Links
linkedin.com/in/fabiola-rangel