Career Path of a Director of Consumer Marketing at Tubi
Fabiola's career path, starting with internships at Colin Robbins Productions, ADC, and Telemundo, progressed through marketing roles at Fox Deportes, UFC (where they helped launch UFC Network in Latin America and UFC Fight Pass), University Sports, and Warner Brothers, before they joined Tubi as Director of Consumer Brand Marketing. This journey reflects a strategic progression from entertainment production to marketing across sports and entertainment, showcasing adaptability and success in diverse roles and environments.
Entertainment Industry, Marketing, Career Path, Networking, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Fabiola Rangel
Director, Consumer Marketing
Tubi
University of Southern California, 2005
Current UCLA Anderson EMBA Candidate - Graduating 2023
Spanish & Other Languages, Communications
Arts, Entertainment & Media
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student
Video Highlights
1. Fabiola's career path highlights a combination of internships and roles in various entertainment companies, showcasing versatility and adaptability. She started with internships at Colin Robbins Productions, ADC, and Telemundo, gaining experience in different facets of the industry.
2. Her career progression demonstrates a clear trajectory from marketing coordinator to director, showcasing growth and increasing responsibility. She worked at Fox Deportes, UFC, University Sports, and Warner Brothers, taking on roles with expanding scope and impact.
3. Fabiola's experience spans multiple sectors within entertainment, including production, sports (UFC, University Sports), and television (Fox Deportes, Warner Brothers, Tubi). This diverse background demonstrates valuable transferable skills and adaptability across different industry segments.
Transcript
Could you walk me through your career path, starting with your experiences in college? Then, tell me about any internships or jobs you had before your current role.
Sure, I went to USC for my undergrad. I knew I wanted to work in the entertainment industry, but I didn't know in what capacity or function. So, I started with a few internships.
I interned at Colin Robbins Productions, which was affiliated with Warner Brothers at the time, on the production side. I worked on shows like "What I Like About You" and "Smallville."
Then I went over to work at ADC as an intern. I also completed an internship at Telemundo with Mundos, which was a network geared towards millennials at the time and no longer exists. That's what I did from an internship perspective.
I kicked off my marketing career at Fox Deportes in 2006 as a marketing coordinator. I spent almost six or seven years there, eventually moving to Marketing Manager.
After leaving Fox Deportes, I went over to the Ultimate Fighting Championship, commonly known as UFC, in Las Vegas. As their affiliate marketing manager, I wore various hats because it was still a very small organization. I helped launch the UFC Network in Latin America and worked on UFC Fight Pass, our international streaming service.
I then left UFC and moved to Miami, where I had the role of Director of Marketing at University Sports. I was there for about two years.
Following that, I had an opportunity to transition from sports to entertainment with Warner Brothers. I moved back home and took the Director of Marketing for Latin America role, overseeing B2B and B2C aspects of the television business. I was there for about three years.
There were some acquisitions and mergers, and I was laid off during COVID-19. After that, I was hired at Tubi as Director of Content and Part of Marketing. I am now the Director of Consumer Brand Marketing there, and I've been at Tubi for almost two years.
Advizer Personal Links
linkedin.com/in/fabiola-rangel