Main Responsibilities of a Director of Consumer Brand Marketing at e.l.f.
Fabiola's main responsibilities as Director of Consumer Brand Marketing at Tubi center on "content marketing strategy" and "driving brand awareness, consideration, and viewership," requiring collaboration across departments including PR, media strategy, and content partnerships to ensure comprehensive campaigns meet KPIs and objectives. This role demonstrates expertise in aligning marketing strategies with overall company goals and leveraging various marketing channels.
Marketing Strategy, Brand Awareness, Media Strategy, Teamwork, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Fabiola Rangel
Director, Consumer Marketing
Tubi
University of Southern California, 2005
Current UCLA Anderson EMBA Candidate - Graduating 2023
Spanish & Other Languages, Communications
Arts, Entertainment & Media
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student
Video Highlights
1. Develops and oversees content and consumer marketing strategies to drive brand awareness and viewership.
2. Collaborates with various marketing teams (PR, brand marketing, media strategy, research) and other departments to ensure comprehensive campaign strategies.
3. Monitors and ensures that marketing campaigns meet KPIs and objectives.
Transcript
What are some of the main responsibilities at your current role?
My current role as a Director of Consumer Brand Marketing at e.l.f. majorly lies on content marketing strategy. This also includes consumer marketing strategy and driving brand awareness, consideration, and viewership.
That's mainly the umbrella of what I oversee. I work with other marketing arenas like PR, brand marketing, media strategy, and research. I also work with various other departments within the company, which is content on the partnership side.
This is to make sure that our strategy overall, in terms of campaigns, is comprehensive and that we're meeting our KPIs and our objectives.
Advizer Personal Links
linkedin.com/in/fabiola-rangel