Favorite Parts Of Working In The Media Industry As A Director Consumer Marketing
Fabiola, Director of Consumer Marketing at Tubi, finds the "fast-paced" nature of the sports media and entertainment industry exhilarating, enjoying both the unpredictable outcomes of sports and the constant evolution of pop culture trends. This allows them to remain "on top of what is the new trend" within content marketing, making it a fun and engaging career.
Content Marketing, Digital Media, Pop Culture, Social Media Trends, Entertainment Industry
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Fabiola Rangel
Director, Consumer Marketing
Tubi
University of Southern California, 2005
Current UCLA Anderson EMBA Candidate - Graduating 2023
Spanish & Other Languages, Communications
Arts, Entertainment & Media
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student
Video Highlights
1. The fast-paced and unexpected nature of the sports industry is exciting.
2. Working in content marketing allows for staying on top of pop culture trends and audience segments.
3. The industry is fun because of its connection to social media and current events.
Transcript
What do you enjoy most about being in the sports media and entertainment industry?
What I enjoy most, I think, on the sports side is that sports are just exciting. The outcomes are always so unexpected, and it's so fast-paced.
Working on the sports side was always fun. On the entertainment side, working heavily on the content marketing side, I enjoy being on top of new trends in pop culture.
It's also fun to understand which audience segments are moving the needle for us. Being in tune with all the happenings on social media is great too. All around, it's just fun to work in the industry.
Advizer Personal Links
linkedin.com/in/fabiola-rangel