A Day In The Life Of A Director Consumer Marketing At Tubi
Fabiola, a Director of Consumer Marketing at Tubi, describes a "jam-packed" schedule filled with recurring meetings; these include weekly collaborations with creative services, executive status updates, internal team alignment sessions, and individual check-ins with the CMO. This structured approach, even within a fully remote work environment established pre-COVID, highlights the collaborative and strategic nature of the role.
Executive/Leadership, Communication, Project Management, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Fabiola Rangel
Director, Consumer Marketing
Tubi
University of Southern California, 2005
Current UCLA Anderson EMBA Candidate - Graduating 2023
Spanish & Other Languages, Communications
Arts, Entertainment & Media
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student
Video Highlights
1. Fabiola's work is primarily remote, offering flexibility.
2. Her week is structured with recurring meetings focused on creative services, executive updates, internal team alignment, and one-on-one check-ins.
3. She collaborates extensively with both internal teams (e.g., creative services) and external partners, highlighting the collaborative nature of the role.
Transcript
What does the day-to-day life of a consumer marketing director look like?
We have completely remote at TV. This has been ongoing since before COVID. My schedule is jam-packed with meetings, but there are staple meetings that I have.
Every Monday, I meet with our creative services team on the Fox side. They help us develop our brand activation campaigns or promotions, including sweepstakes or anything of that sort.
Tuesdays, I have executive meetings in the morning. We go over the status of the company, leadership numbers, revenue, and so on.
Wednesdays are more geared toward working with our internal teams. We make sure we're on the same page and moving along with our campaigns. Thursdays are more of the same, and I also have one-on-ones with my teams and with our CMO, who I report into.
Fridays are for catching up. I mainly save my Fridays for making sure all the work is being done and that we're moving along.
Advizer Personal Links
linkedin.com/in/fabiola-rangel