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Favorite Parts of Being a Category Development Manager at The Wonderful Company

Evan, a Category Development Manager at The Wonderful Company, most enjoys building strong partnerships with salespeople, providing valuable insights that earn their respect—as evidenced by invitations to "accompany them to the retailer presentation." This collaborative approach fosters mutual trust and allows for impactful contributions to the company's success.

Communication, Relationship Building, Teamwork, Presentation Skills, Analytical Skills

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Evan Reed

Category Development Manager

The Wonderful Company

University of Arizona 2014

University of Southern California MBA 2019

Marketing

Food, Beverages & Alcohol

Communication and Marketing

None Applicable

Video Highlights

1. Building strong relationships with salespeople and fostering a collaborative partnership

2. Providing valuable insights and analysis that are highly valued by colleagues

3. Gaining credibility and recognition for one's work, leading to opportunities such as accompanying sales presentations to retailers

Transcript

What do you enjoy most about your current role?

Every day, I'm excited to build relationships with salespeople by consistently providing them with good work and insights. This helps build a partnership where we're more on equal footing.

It's rewarding to provide so much credibility that they say, "Oh, yeah, I really like the work you did on this presentation. Could you actually accompany me to the retailer presentation?" To me, that's the ultimate show of respect.

It signifies that they like the work so much, they want my help in the actual retailer presentation. Those are the kinds of things I value. Again, it's about building relationships with coworkers and providing great insights.

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