Favorite Parts Of Working In The Food Industry As A Category Development Manager
Evan, a Category Development Manager, finds the consumer packaged goods industry, specifically food, a great fit because of a lifelong love of trying new products and shopping; the role allows Evan to pursue "intrinsically motivating" work within a field directly aligned with personal interests, making it a "really really good fit".
Consumer Products, Food Industry, Product Development, Market Research, Sales & Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Evan Reed
Category Development Manager
The Wonderful Company
University of Arizona 2014
University of Southern California MBA 2019
Marketing
Food, Beverages & Alcohol
Communication and Marketing
None Applicable
Video Highlights
1. Evan enjoys the tangible nature of the consumer packaged goods (CPG) industry and the ability to try new products.
2. His long-standing passion for trying new consumer products, especially food, aligns well with his career in the CPG industry.
3. Evan's enthusiasm for the industry stems from his personal interest in shopping and exploring new food products, making it an intrinsically motivating career path for him.
Transcript
What do you enjoy most about being in your industry?
College. I know a lot of people go into technology, finance, entertainment, or other fields. But to me, as someone who's been a big shopper for a long time, I really like seeing great, tangible products. I always love trying new consumer products.
The way this industry fits into my day-to-day life and personality is exciting. These are products that I get very excited about, especially different food products. I love trying them and experiencing all the new flavors.
I spend a good amount of time in the grocery store, looking at all these things. I've always done this for many, many years. So, being in the consumer packaged goods industry, specifically food, was a really good fit.
That was very intrinsically motivating to me.