Career Path Of A Digital Marketing Manager At Bank Of America
Cody's career path began with a business and marketing background, then initially progressed within financial services, starting at a credit union in indirect lending, specifically auto loans; from there, Cody transitioned to a dealership group working in loan origination, eventually becoming a sales manager before pursuing an MBA which "led [them] to work for Bank of America."
Career Path, Financial Services, Digital Marketing, Management, MBA
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Undergrad in business and marketing provides a strong foundation for a career in financial services and digital marketing.
2. Experience in different financial institutions (credit union, dealership group) offers diverse perspectives on the financial landscape.
3. Pursuing an MBA can be a catalyst for career advancement, as it led to a role at Bank of America.
Transcript
Q1: Career path
I studied business and marketing in undergrad. Since then, I've worked in some form of financial services. Right out of undergrad, I worked for a small credit union.
I had a few different roles there but ended up in indirect lending, specifically auto loans. From there, I worked at a dealership group for about five years, with Toyota, Chevy, and Audi. I worked in their loan origination, dealing with different financial institutions.
I kind of worked my way up there, had a few promotions, and ended up as a sales manager. That was my last role before I went back to pursue my MBA, which then led me to work for Bank of America.