Significant Career Lesson From A Senior Director Of Sales At Scibids
Andy, a Senior Director of Sales, emphasizes two crucial lessons learned in their career: "there's no substitute for the time that you put into your craft," requiring consistent effort in prospecting and lead generation, and the importance of "always fill the funnel" to maintain a continuous flow of opportunities and avoid periods of inactivity after closing deals.
Sales, Time Management, Lead Generation, Sales Funnel, Persistence
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Andy Green
Sr. Director of Sales
Scibids
University of Maryland, 2011
Johns Hopkins Carey Business School
Communications
Advertising, Communications & Marketing
Sales and Client Management
None Applicable
Video Highlights
1. Time investment is crucial for success in sales: Consistent effort in activities like sending emails and setting up meetings directly impacts results.
2. Maintaining a full sales funnel is essential: Continuously adding leads ensures a steady stream of opportunities, preventing periods of inactivity after closing deals.
3. Sales requires a combination of consistent effort and strategic planning: Success involves not only working hard but also proactively managing the sales pipeline to ensure a continuous flow of opportunities.
Transcript
What is one lesson that you have learned that has proven significant in your career?
Two major lessons are transferable for any person in sales. These have certainly worked in advertising and ad tech in general.
First, there's no substitute for the time you put into your craft. The more emails you send and meetings you set up, the more prospects you'll find. If you can't invest the time, you won't see the results of your labor.
The next lesson is to always fill the funnel. Think of sales as a big bucket or funnel. You need to continuously put leads and opportunities in at the top because only so much will flow out the bottom.
You might have great weeks where you sign new deals. However, if those were your only opportunities, there will be nothing left after they close. This can leave you wondering how to refill your pipeline. So, you should always be working to fill the top of your funnel.
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