Andy, Sr. Director of Sales at Scibids: Advize Career Interview
A career in advertising technology offers exciting challenges and constant learning, as evidenced by a Senior Director of Sales at Scibids.
This individual's journey began with an internship, transitioning through roles at several companies before reaching their current position.
The work involves building strong client partnerships by deeply understanding needs and crafting personalized solutions. Success requires persistence, patience, empathy, and the ability to ask insightful questions.
While the role presents fluctuating sales cycles and external challenges, the rewards include significant accomplishments, the satisfaction of overcoming difficulties, and the opportunity to work with cutting-edge AI technology.
Entry-level opportunities abound in data analysis, sales development, and marketing, providing a clear path to senior roles for ambitious and creative individuals who are relentless in pursuit of their goals.
The key takeaways: consistent effort, a full sales funnel, and transferable sales skills are essential for success.
This individual's own journey began with proactive research and bold action, demonstrating that a successful career can be built by creating one's own opportunities.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Andy Green
Sr. Director of Sales
Scibids
University of Maryland, 2011
Johns Hopkins Carey Business School
Majors
Industries
Job Functions
Traits
Communications
Advertising, Communications & Marketing
Sales and Client Management
None Applicable
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Career Path Of A Senior Director Of Sales At Scibids
Andy's career journey began with an internship at Clear Channel Outdoor, transitioning from a sales intern to a full-time role where Andy "spent three and a half years...selling billboards". Subsequently, a move to ad tech saw Andy progress through roles at Lotame and Startapp/Startio, culminating in their current position as Senior Director of Sales at Scibids, a company whose AI-powered solutions for programmatic advertising resonated with Andy's desire to "learn more" within the industry.
Main Responsibilities of a Senior Director of Sales at Scibids
Andy's main responsibility as Senior Director of Sales at Scibids is securing contracts with advertising agencies, but this involves much more than simply closing deals. The process requires understanding "their needs and challenges" before pitching the product, quantifying those needs to build strong partnerships and ultimately facilitating successful sales.
A Day In The Life Of A Senior Director Of Sales At Scibids
A senior director of sales at Scibids spends much of their day "sending tons and tons and tons of emails," but these aren't generic messages; the director carefully researches potential clients, crafting personalized notes explaining why Scibids' product uniquely addresses their needs to maximize the sales funnel.
Most Important Skills for a Senior Director of Sales at Scibids
For a senior sales director, the ability to balance "persistence with patience," understanding client needs by asking "the right questions that spur actions," and demonstrating empathy are crucial skills. This approach allows for effective lead nurturing, consistent pipeline development, and ultimately, successful sales outcomes.
Favorite Parts of Being a Senior Director of Sales at Scibids
Andy, a Senior Director of Sales at Scibids, finds the role's "interesting challenges" rewarding, stating that "they keep me on my toes," and considers each new partnership a significant accomplishment. The constant drive for improvement and the satisfaction derived from overcoming difficulties are key aspects of their enjoyment in this challenging yet fulfilling position.
Biggest Challenges Faced By a Senior Director of Sales at Scibids
A senior director of sales at Scibids faces fluctuating sales cycles, describing some weeks as "fantastic" while others involve setbacks and "getting kicked in the dirt." The most frustrating challenges are uncontrollable external factors, such as unexpected budget cuts from prospects, while internal mistakes, though difficult, provide opportunities for learning and improvement.
Favorite Parts of Working in the Advertising Technology Industry as a Senior Director of Sales
Andy, a Senior Director of Sales at Scibids, enjoys the advertising technology industry's constant evolution, stating that "every year there's a million new things to learn," particularly within the exciting field of AI in ad tech. Long-lasting relationships cultivated over nine years in the industry are also a significant source of professional fulfillment for Andy.
What Type Of Person Thrives In The Digital Advertising Industry, According To A Senior Director Of Sales At Scibids
Andy, a Senior Director of Sales at Scibids, identifies "relentless" and "creative" individuals as thriving in the advertising technology industry; these professionals demonstrate a capacity to "find ways to accomplish the task at hand, and they move quickly to make it happen."
What a Senior Director of Sales at Scibids wishes they had known before entering the sales industry
Andy, a Senior Director of Sales at Scibids, shared that a crucial lesson learned is the transferability of sales skills: "if you want to be in sales, you can sell anything," highlighting the importance of persistence, empathy, and understanding client needs for success regardless of the specific product or industry.
Entry-Level Positions For Aspiring Sales Development Professionals
Entry-level ad tech roles for undergraduates include "data analysts, sales development, [and] marketing," with many companies, like Scibids, heavily reliant on "elite data engineers." Alternatively, focusing on "sales development and marketing" offers opportunities in client outreach and competitive research, potentially leading to senior sales positions.
Significant Career Lesson From A Senior Director Of Sales At Scibids
Andy, a Senior Director of Sales, emphasizes two crucial lessons learned in their career: "there's no substitute for the time that you put into your craft," requiring consistent effort in prospecting and lead generation, and the importance of "always fill the funnel" to maintain a continuous flow of opportunities and avoid periods of inactivity after closing deals.
College Experiences That Helped a Senior Director of Sales at Scibids Succeed
Andy's early career success stemmed from proactively researching various professions, including "understanding what my dad did," and then boldly pursuing an internship, even creating a role that wasn't initially available. This experience taught valuable skills in negotiation and communication, ultimately leading to a full-time position and setting the stage for a successful career.
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