Career Path Of A Senior Director Of Sales At Scibids
Andy's career journey began with an internship at Clear Channel Outdoor, transitioning from a sales intern to a full-time role where Andy "spent three and a half years...selling billboards". Subsequently, a move to ad tech saw Andy progress through roles at Lotame and Startapp/Startio, culminating in their current position as Senior Director of Sales at Scibids, a company whose AI-powered solutions for programmatic advertising resonated with Andy's desire to "learn more" within the industry.
Sales, Advertising Technology, Data, Career Progression, Programmatic Advertising
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Andy Green
Sr. Director of Sales
Scibids
University of Maryland, 2011
Johns Hopkins Carey Business School
Communications
Advertising, Communications & Marketing
Sales and Client Management
None Applicable
Video Highlights
1. Andy's career progression from an internship to a Sr. Director role showcases the value of persistence and adaptability.
2. His experience at multiple companies in the ad tech industry highlights the importance of continuous learning and exploring new areas within a field.
3. Andy emphasizes building relationships and networking (e.g., connecting through a friend to secure his first internship) as key factors in career advancement.
Transcript
Could you walk me through your career path, starting with your experiences in college? Please include any internships or jobs you've had before your current role.
Sure thing. When I was in college, senior year, I wanted to get some work experience under my belt. So I found an internship at Clear Channel Outdoor. A friend's dad sold billboards, so I got in touch with the manager of the DC Baltimore Region of Clear Channel, where I went to school at the University of Maryland. That was local.
I earned a spot as a sales intern. I followed all the salespeople around all day and figured out what they did to sell more billboards. I really liked it and lobbied for myself to make it a full-time role once I graduated. They offered me the job, which was great.
I spent three and a half years there in the billboard business, selling billboards and building relationships. After three and a half years, I moved to New York City. I wanted to get into the advertising technology side of advertising, moving from old-school billboards to new-school ad tech.
I found a job at a company called Lo Tomy. I actually took a step down from full-time selling to sales development, which involves sending many emails to set up appointments for sellers. But I was learning a whole new industry, so I thought it would be worth it. After a year, I moved back into sales at the same company, selling data to programmatic advertising buyers.
Programmatic advertising is a section of ad tech that involves fast auctions of media being bought and sold very quickly. The data space is one of those. I stayed in the data space for eight years total with two companies: Lo Tomy and Start App. We eventually changed our name to Start IO, which is mobile data.
I went to Start IO to build out an audience data business. I had a great boss at Lo Tomy and learned a lot. I took an opportunity at Start IO to build a pretty new audience data business, and it was very fulfilling. I was there for four and a half years.
After about eight years in data, I was thinking there was more in ad tech and that I wanted to learn more. Then Cibs reached out to me. They build AI for programmatic advertising that automates campaign optimization with the click of a button.
The message on LinkedIn hit me, and I snapped back. I realized this was something I could sink my teeth into, and I was really excited about it. Wrapping that long story up, I've been there for about a year and three or four months, getting my groove, and enjoying my time here.
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