Main Responsibilities of a Senior Director of Sales at Scibids
Andy's main responsibility as Senior Director of Sales at Scibids is securing contracts with advertising agencies, but this involves much more than simply closing deals. The process requires understanding "their needs and challenges" before pitching the product, quantifying those needs to build strong partnerships and ultimately facilitating successful sales.
Sales, Business Development, Client Relationship Management, Strategic Partnerships, Needs Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Andy Green
Sr. Director of Sales
Scibids
University of Maryland, 2011
Johns Hopkins Carey Business School
Communications
Advertising, Communications & Marketing
Sales and Client Management
None Applicable
Video Highlights
1. Develops and maintains strong relationships with advertising agencies to secure contracts.
2. Conducts thorough needs analysis of prospective clients to tailor product pitches effectively.
3. Quantifies client needs and challenges to build a strong case for partnership and product adoption.
Transcript
What are some of your main responsibilities within your current role?
The ultimate responsibility is to sign contracts with advertising agencies and get deals closed. However, there are many things you need to do leading up to that point.
I want to set as many meetings with prospective agencies as possible. This can include brand new agencies or agencies I'm already working with but want to connect with more brand teams.
When you're meeting with them, it's not just about pitching the product. Before you think about the pitch, you need to fully understand all of their needs, challenges, and processes. This allows you to tailor your product pitch effectively.
It's really important to gain a complete understanding of how their business operates and what their greatest needs and challenges are. If you can quantify those needs and challenges, that's even better.
Having that full understanding makes for an easier path to selling them your product and building a partnership.
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