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Alex, Marketing Consultant at Alex Giedt Consulting: Advize Career Interview
Alex Giedt, a Marketing Consultant with over 25 years of experience at Alex Giedt Consulting, offers a fascinating career path built on a foundation of quantitative skills developed through accounting and finance roles.
This unexpectedly led to a successful career in marketing, where a blend of data analysis and collaborative teamwork are paramount.
A typical day involves monitoring digital campaign performance, client interaction, and creative team collaboration.
The work is dynamic and demanding, requiring adaptability to a constantly evolving digital landscape and strong relationship-building skills. Entry-level aspirants should focus on developing data analysis capabilities.
Alex's biggest lesson? Embracing unexpected opportunities and building strong relationships. This career thrives on novelty and data-driven decision-making, offering a rewarding blend of strategic thinking and creative collaboration.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Majors
Industries
Job Functions
Traits
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
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Career Path Of A Marketing Consultant At Alex Giedt Consulting
Alex's college experience fostered "critical thinking and analytical skills," initially leading to an interest in accounting and a teaching assistant role. This unexpectedly laid the foundation for a career in marketing, leveraging "quantitative skills" developed through finance and accounting roles, ultimately shaping Alex Giedt Consulting's approach for over 25 years.
Main Responsibilities of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt, a Marketing Consultant, acts as a "fractional chief marketing officer," working directly with clients and agencies on digital campaigns; responsibilities range from "architecting campaigns" and performing analysis to assisting executives in team building and goal setting, adapting to each client's unique needs.
A Day in the Life of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt, a marketing consultant, describes a day that heavily depends on "the gig," but generally involves immediately checking data from running campaigns on platforms like Meta and Google. This is followed by client calls, collaborating with creative teams on future campaigns, and preparing assets for successful execution, showcasing a proactive and deeply involved approach to consulting.
Most Important Skills For A Marketing Consultant At Alex Giedt Consulting
Alex Giedt, a Marketing Consultant, highlights the crucial blend of "quantitative measurement" and data analysis skills with the ability to collaborate effectively. This involves translating data-driven insights into actionable strategies for creative teams, showcasing the importance of teamwork across diverse departments to achieve successful marketing campaigns.
Favorite Parts Of Being A Freelance Marketing Consultant At Alex Giedt Consulting
Alex Giedt, a Marketing Consultant, most enjoys the variety inherent in their role: "no day is ever the same," working with diverse clients and campaigns, and interacting with "a different variety of people." The flexibility afforded by freelance work, allowing for a balance between client needs and personal pursuits like "a long bike ride in a morning," is also a significant source of satisfaction.
Biggest Challenges of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt's biggest challenge as a Marketing Consultant is "staying current" with the ever-changing digital marketing landscape; the rapid evolution of platforms like Google's ad platforms requires Alex to constantly learn and adapt to effectively serve clients.
Favorite Parts of Working in the Marketing Industry as a Marketing Consultant
Alex Giedt, a Marketing Consultant, most enjoys collaborating with "really creative" individuals, finding the interaction between their strategic, data-driven approach and the creative team's work a rewarding aspect of the profession. This highlights the value Alex places on interdisciplinary teamwork within the marketing industry.
What Type of Person Thrives in the Marketing Industry, According to a Marketing Consultant at Alex Giedt Consulting
Marketing consultants who thrive enjoy "novelty" in constantly shifting environments, from fleeting trends like NFTs to enduring platforms such as social media. Success also demands pragmatism; the ability to "read the data" and pivot based on its guidance, even when it contradicts intuition.
What a Marketing Consultant at Alex Giedt Consulting Wishes They Had Known Before Entering the Marketing Industry
Alex Giedt, a Marketing Consultant, reflects on the demanding yet rewarding nature of the industry, emphasizing the crucial role of client relationships: "your livelihood depends on other people," requiring flexibility and strong relationship-building skills to succeed, ultimately making "who you know and how you deal with those people" as important as technical expertise.
Entry-Level Positions for Aspiring Marketing Data Analysts
Alex Giedt, a Marketing Consultant, highlights that entry-level marketing roles often involve "data analysis," emphasizing that understanding data is crucial for campaign optimization and a strong foundation before moving into strategy. The ability to "manipulate data into calculations that are valuable" provides a significant advantage in the field.
Significant Career Lesson from a Marketing Consultant at Alex Giedt Consulting
Alex Giedt's significant career lesson centers on embracing unexpected opportunities: "being able to look for an interesting door to open and then walk through that door," a strategy that propelled their career forward through a dozen such pivotal moments. This approach, built on strong relationships and trust, highlights the importance of adaptability and seizing unforeseen chances for growth.
College Experiences Helped a Marketing Consultant at Alex Giedt Consulting Succeed
Alex Giedt's undergraduate success stemmed from a commitment to developing quantitative skills, exemplified by choosing "two quarters of calculus" over creative writing. This, combined with leveraging volunteer opportunities, such as assisting a professor with an early educational app, fostered valuable relationships that directly contributed to a successful career launch.
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