Main Responsibilities of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt, a Marketing Consultant, acts as a "fractional chief marketing officer," working directly with clients and agencies on digital campaigns; responsibilities range from "architecting campaigns" and performing analysis to assisting executives in team building and goal setting, adapting to each client's unique needs.
Project Management, Digital Marketing, Data Analysis, Client Communication, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
Video Highlights
1. Alex works directly with clients (businesses or agencies) in a fractional CMO role, offering marketing expertise on a project basis.
2. Alex's responsibilities include campaign architecture and digital campaign management, from planning and analysis to execution.
3. He assists clients in various aspects, such as defining marketing goals, building processes, and improving team functions, highlighting the multifaceted nature of marketing consulting.
Transcript
What are your main responsibilities within your current role?
I work one-on-one with clients, who can be direct businesses or agencies with their own clients. So, it sort of varies from gig to gig.
What clients want me to do is be what they call a fractional chief marketing officer. I come in and aid the clients. It might be, "Alex, we need you to run these types of campaigns with this type of objective."
Most campaigns are digital. I architect them, build them, or work with teams that are building them. Then, I do the analysis and projections of how the campaigns are going to go.
Alternatively, I might work with an executive who has a team and certain functions they need help with. This could be fleshing out within their team, building a process, or aiding them in how they're building their goals and objectives. So, it very much depends on the moment.