A Day in the Life of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt, a marketing consultant, describes a day that heavily depends on "the gig," but generally involves immediately checking data from running campaigns on platforms like Meta and Google. This is followed by client calls, collaborating with creative teams on future campaigns, and preparing assets for successful execution, showcasing a proactive and deeply involved approach to consulting.
Data Analysis, Project Management, Communication, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
Video Highlights
1. Analyzing marketing campaign data from platforms like Google and Meta is a daily task.
2. Collaboration with creative teams is crucial for planning and developing future marketing campaigns.
3. Consulting with clients to discuss their marketing strategies and needs is a significant part of the job.
Transcript
What does a day in the life of a marketing consultant look like?
It very much depends on the gig, but for me, I try to remain in the weeds with clients. This ensures I constantly understand the environment I'm working in.
Generally, when I get up in the morning, I'll boot up Meta and Google. I'll take a look at the data that's come in from the campaigns I'm responsible for. If anything needs my attention, I focus on that.
If a client needs attention, I might try to set up some calls. Often there are several calls I need to attend, so I'll prepare for those. These might be consultations on what's upcoming in their marketing.
I'll be working with creative teams to understand what content and creative we should be producing for next month's campaigns, or campaigns two months from now. I'll then wrap these in and run them. It's a lot of getting ready, understanding what's happening, and then trying to be forward-looking. I work with the teams that will produce the assets I need to do my job.