Career Path Of A Marketing Consultant At Alex Giedt Consulting
Alex's college experience fostered "critical thinking and analytical skills," initially leading to an interest in accounting and a teaching assistant role. This unexpectedly laid the foundation for a career in marketing, leveraging "quantitative skills" developed through finance and accounting roles, ultimately shaping Alex Giedt Consulting's approach for over 25 years.
Data Analysis, Quantitative Skills, Career Pivoting, Marketing, Finance
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
Video Highlights
1. Developed strong critical thinking and analytical skills in college.
2. Used teaching experience as a TA to network and gain valuable industry contacts.
3. Transitioned from finance to marketing, leveraging quantitative skills throughout a 25+ year career.
Transcript
Could you walk me through your career path, starting with your experiences in college? Please include any internships or jobs you had before your current role.
Sure. So college, I think the main thing I gained was decent critical thinking and analytical experience. This led me to become interested in becoming a CPA, for reasons I can't quite fathom now.
I then used some of my experience at UCSB to become a TA. This allowed me to teach accounting principles and classes, which led me to meet many people at various firms.
I ended up taking a job that wasn't necessarily suited to me, but it allowed me to develop analytical skills and learn the principles of data analysis. Those quantitative skills became the basis of most of my career.
I worked in finance for a bit, then in marketing, where I've been for over 25 years. Those quantitative skills are still the root of everything I do for clients.