What Type of Person Thrives in the Marketing Industry, According to a Marketing Consultant at Alex Giedt Consulting
Marketing consultants who thrive enjoy "novelty" in constantly shifting environments, from fleeting trends like NFTs to enduring platforms such as social media. Success also demands pragmatism; the ability to "read the data" and pivot based on its guidance, even when it contradicts intuition.
Pragmatic, Data-driven, Adaptable, Novelty-seeking, Analytical
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
Video Highlights
1. Enjoy novelty and change: The marketing industry is dynamic; those who thrive embrace new trends and technologies.
2. Be pragmatic and data-driven: Successful marketers rely on data analysis to make decisions and adapt to change, rather than relying solely on intuition.
3. Ability to pivot: The capacity to change course based on data and market shifts is crucial for navigating the ever-evolving industry.
Transcript
Who thrives in industry?
How would you describe people who typically thrive in this industry? You don't want routine, and you don't want to be sitting still for too long. I think you have to embrace novelty in some ways.
Whether it's something temporary like an NFT that might be gone tomorrow, or something here to stay like certain types of data or social media, you have to want to thrive in those environments. They are constantly changing.
I also think you need to be pragmatic. You can't be overly emotional or attached to any one thing. You have to be able to read the data and be ready to pivot when the data tells you something.
There are many people who believe their gut tells them to go one way, but the data indicates another. Like being lost in a forest, if your gut tells you to go one way and the compass says another, you follow the compass. So, you should be ready to read the data and be willing to be pragmatic about things.