Biggest Challenges of a Marketing Consultant at Alex Giedt Consulting
Alex Giedt's biggest challenge as a Marketing Consultant is "staying current" with the ever-changing digital marketing landscape; the rapid evolution of platforms like Google's ad platforms requires Alex to constantly learn and adapt to effectively serve clients.
Digital Marketing, Technology, Staying Current, Adaptability, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alex Giedt
Marketing Consultant
Alex Giedt Consulting
UCSB
N/A
Economics
Advertising, Communications & Marketing
Consulting
Took Out Loans, Transfer Student
Video Highlights
1. The constantly evolving digital marketing landscape requires continuous learning and adaptation to stay current with new platforms and updates.
2. Staying updated on Google's ad platforms and other digital marketing tools is crucial for success.
3. The need to quickly understand and apply new features and changes to client projects and engagements is a significant challenge in the role.
Transcript
What is your biggest challenge in your current role?
I imagine it is. It's really about staying current, right? I work in a lot of digital marketing platforms, and anything in tech, or even tech-adjacent, is changing all the time.
If I haven't logged into some of Google's ad platforms in a week, or if I'm on vacation and come back, something will be different. I then have to spend some time to understand what's going on. I need to figure out how I can use it, if it makes sense, and how to apply it to the work and client engagements I have.