Favorite Parts of Being a Media Assistant at Walton Isaacson
Zoe enjoys the fast-paced nature of the media industry and the opportunity to work with diverse clients like Lexus multicultural, finding it exciting to see how brands promote diversity, equity, and inclusion. Walton Isaacson's Media Assistant also appreciates the opportunity to learn from experienced colleagues who are invested in helping them grow in their career.
Fast-Paced Environment, Client Interaction, Diversity and Inclusion, Learning and Development, Mentorship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Working in a fast-paced industry.
2. Touching different clients, including multicultural brands like Lexus, and understanding how brands promote diversity, equity, and inclusion.
3. Learning from and meeting experienced professionals who are willing to help with career growth.
Transcript
What do you enjoy most about being in your role?
The thing I enjoy most is being in a fast-paced industry and getting to work with different clients. Our main client is Lexus, the car company.
Working with Lexus, particularly on their multicultural campaigns, is really exciting. As an Asian American, it's important for me to understand how brands promote diversity, equity, and inclusion.
It's also rewarding to learn and meet new people who have achieved a lot in their careers but are willing to help me grow.