Favorite Parts of Working in the Advertising Industry as a Media Assistant
Zoe enjoys the media industry due to its intersection with entertainment and pop culture, finding it exciting to observe influencer collaborations and the relevance of trends to current projects; for example, Zoe finds it "cool to like see all the effort that they're putting in to like make sure that what we're doing for it is aligned, like with the theme" as their company sponsors a MET Gala after-party. This highlights Zoe's passion for aligning marketing efforts with cultural moments.
Entertainment, Pop Culture, Influencer Marketing, Event Sponsorship, Media Industry
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Exposure to Entertainment and Pop Culture: The interviewee enjoys being in the industry because of their interest in entertainment and pop culture.
2. Working with Influencers: The interviewee finds it exciting to observe the types of influencers their company collaborates with.
3. Involvement with High-Profile Events: The interviewee mentions their company sponsoring an after-party for the MET Gala and appreciates seeing the effort put into aligning their work with the event's theme.
Transcript
What do you enjoy most about being in your industry?
I feel this is a similar answer to why I like being in my job. I like this industry because it has a lot of different things.
I've always been interested in entertainment and pop culture. It's really exciting for me to see what type of influencers they're working with and what things are relevant to the work that we're doing.
For example, my company is sponsoring one of the after-parties for the MET Gala, which is coming up. I can't go, but it's cool to see all the effort they're putting in to make sure that what we're doing is aligned with the theme.