Biggest Challenges Faced By an Assistant Director of Outreach and Recruitment at a Private University Business School
The biggest challenge for the Assistant Director of Outreach and Recruitment is building a "good fit cohort" through rolling admissions, requiring the careful navigation of attracting high-quality candidates without being "too selective" and missing enrollment goals, and ultimately ensuring a vibrant and successful student body, a process that is "a little stressful in the moment, but it's one of those things where it's like it always works out, you know?"
Admissions Strategy, Enrollment Management, Cohort Building, Candidate Selection, Goal Setting
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Trisha Wierl
Assistant Director of Outreach and Recruitment
Business School for a Private University
California State University - San Marcos
Biology & Related Sciences
Education
Communication and Marketing
Honors Student
Video Highlights
1. The biggest challenge is ensuring a good fit cohort, not just filling seats, especially with rolling admissions.
2. Navigating the balance between attracting top-tier candidates and meeting enrollment goals requires careful consideration and can be stressful.
3. Despite the challenges, the outcome is consistently positive, resulting in a high-quality, engaged cohort and successful goal attainment.
Transcript
Here's the cleaned transcript:
Q6: Biggest challenge in your role?
That's a good question. The biggest challenge isn't just getting a full cohort by the time our deadlines are posted. It's making sure it's a good fit cohort.
Because we operate on rolling admissions, we're not looking at everybody's application at the same time. We admit as we go, so sometimes we don't see the full scope of things.
It's trying to build out that perfect cohort as the months progress. It's tricky to navigate making sure we have top-tier, high-quality candidates while not falling short of our enrollment goals by being too selective.
It's a fine line to walk and can be difficult at times. But year after year, we always end up in the same place: a beautiful cohort with amazing students who are excited and willing to be here, and we hit our goals. It's always a little stressful in the moment, but it always works out.
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