Significant Career Lesson From a Professor at University of San Diego
Professor Tito's significant career lesson centers on the importance of achieving a "well-rounded marketing portfolio," advocating for diverse experiences across companies, brands, and roles to become a sought-after expert. This approach, aimed at eventually becoming a chief marketing officer, involved exploring various marketing areas and understanding the broader industry context, rather than focusing solely on a single specialization.
Career Development, Marketing, Leadership, Business Strategy, Well-Roundedness
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tito Zamalloa
Professor
University of San Diego
Cal Poly Pomona
UCLA MBA
Marketing
Education
Education
HSI Grad, Honors Student, Scholarship Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Develop a well-rounded marketing portfolio by gaining experience in different companies, brands, and roles.
2. Explore various areas within your field to become a sought-after expert.
3. Understand the broader scope of your industry to increase your value and career prospects.
Transcript
What is one lesson you have learned that has proven significant in your career?
In my career, my goal was to obtain a well-rounded marketing portfolio of experience. That meant I had to go to different companies, different brands, and different roles within marketing to be more well-rounded.
My approach was to do this long-term and eventually become a Chief Marketing Officer, or CMO, ideally of a larger company. I was part of a startup and I've held VP and director level jobs, but it's important to be well-rounded.
Don't just focus on social media; do that, but also explore many other areas of strategy within the field of marketing. If you want to excel, be more well-rounded. Explore other areas that can make you the guru or expert in your field.
This will help you up your scale and up your game to become a more sought-after candidate for a job or to eventually be better in your trade. Make sure you explore the best possible ways to be a well-rounded finance person, supply chain management person, or marketing person.
Even if you're a STEM person or a chemist, consider what it requires for you to be a more well-rounded individual. Understanding the bigger scope of your industry or trade is crucial.