Career Path Of A Data Insights Executive At Entertainment Talent Agency
Suzi's career path unexpectedly transitioned from a geology and environmental studies background at Amherst College to a thriving career in data analytics, initially sparked by internships at BioLite ("pulling reporting across social media") and Fenway Sports Management. This led to a full-time role at an advertising agency, where they discovered data analytics is "all about storytelling with numbers," leveraging their quantitative undergraduate skills for a successful career in the entertainment industry.
Data Analysis, Career Exploration, Internships, Marketing Analytics, Storytelling with Data
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Suzi Stein
Executive, Data Insights
Entertainment Talent Agency
Amherst College, 2014
Currently pursuing MBA at UCLA Anderson as part of their FEMBA program
Environmental & Related Sciences
Arts, Entertainment & Media
Data and Analytics
Student Athlete
Video Highlights
1. Suzi's background in geology and environmental studies provided a strong foundation in quantitative and qualitative analysis, which translated well into a career in data analytics.
2. Her internships at BioLite, Fenway Sports Management, and an advertising agency provided diverse experiences in marketing analytics, sports and entertainment, and data analytics, showcasing the value of varied experiences.
3. Suzi's career path highlights the importance of internships in gaining practical experience and making career transitions, as her internships eventually led to a full-time position and her current role at an entertainment talent agency.
Transcript
Could you walk me through your career path? Start with your experience in college. What internships or jobs did you have before your current role?
I did my undergraduate degree at Amherst College in western Massachusetts. I was a geology and environmental studies major, which is very different from what I do currently.
I was first introduced to analytics through a bunch of internships I did in college. The summer after my sophomore year, I was an intern for a small tech company called BioLite in marketing. This was around when social media was starting to be used more and more by companies globally.
That summer, I was an analytics intern within marketing, focused on pulling reports across social media. The goal was to understand engagement metrics and click-through rates on their website.
The following summer, I did an internship in the sports industry, working at Fenway Sports Management. That internship was a bit more focused on events and marketing, but it introduced me to the world of sports and entertainment, which I was very passionate about.
The next summer, I wanted to get into a full-time role. I interned at an advertising company in data analytics to really understand the business of data analytics and learn those skill sets. This internship turned into a full-time position, allowing me to hit the ground running in data analytics and analysis.
While it was interesting how that evolved from my undergraduate degree, I found that geology and environmental studies intersected with my passions at that time, which were largely around the environment, sustainability, and being outside. It was a quant and qualitative science that translated nicely into a career of data analytics.
Through my internships, especially my first entry-level position at an advertising agency, I found that data analytics is all about storytelling with numbers. It was a quant/qual science that relied heavily on the thinking and knowledge I gained through my undergraduate degree.