Favorite Parts Of Being A Loyalty Marketing Analyst At Williams Sonoma
Steve's favorite aspect of the Analyst, Loyalty Marketing role at Williams Sonoma is the "community of...working on something kind of cool," unlike prior roles in finance. The opportunity to "tap into all" marketing areas and act as a "Hub of the wheel" bringing disparate teams together is also a key source of job satisfaction, shaping their future career aspirations.
Teamwork, Communication, Project Management, Data Analysis, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steve Masline
Analyst, Loyalty Marketing
Williams Sonoma
University of Michigan, 2017
M.B.A. at UCLA Anderson School of Management, 2023
Philosophy
Consumer Packaged Goods (CPG)
Communication and Marketing
Took Out Loans
Video Highlights
1. Working at a company with products he enjoys and a positive work environment.
2. Being able to work with many different teams and touch upon various areas of the business.
3. The ability to act as a central hub, bringing together disparate teams towards a common goal.
Transcript
What do you enjoy most about being in your current role?
What I love most about many of the roles I've had is working at a company where I like the product, and the people I work with also like the product. There's a community feeling of doing something cool.
I didn't experience that when I started in finance. I loved my coworkers, and we did good work, but it's hard to get excited about wealth management. It's different from being excited about Fitbit, a new West Elm couch, or an Xbox.
I've always been drawn to companies with that kind of appeal. I also really liked working with different teams and touching on many areas. Some folks I know at Williams-Sonoma had a more narrow scope.
They might be an email marketing expert or a social media marketing expert. Being on the Loyalty team, I got to tap into all of those and aggregate them into our program. That was exciting to me.
That's something I look for in future roles: being a hub of the wheel and bringing disparate teams together. Those are probably the aspects I look back on most fondly from Williams-Sonoma.