Favorite Parts Of Being A Group Manager Product Marketing At Cisco
Stephanie, a Group Manager of Product Marketing at Cisco, finds the most rewarding aspect of her role "bringing all of the incredible things that our product and engineering teams build...to life with our customers," highlighting the years-long process of development and the ultimate satisfaction of seeing customer adoption and success after navigating "customer research, customer feedback...bugs, [and] development delays."
Product Marketing, Technology, Project Management, Communication, Customer Focus
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Stephanie Sosa
Group Manager, Product Marketing
Cisco
UCLA
N/A
Anthropology, Sociology
Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Bringing engineering products to life for customers
2. The multi-year process of product development, from research to launch
3. The reward of seeing customers use and love the final product
Transcript
What do you enjoy most about being in your current role?
What I enjoy most is truly bringing the incredible things our product and engineering teams build to life with our customers. A lot of what I have launched in my career takes years to build.
When we think about SaaS companies or even hardware companies, it takes months of research to ensure product-market fit. On top of that, the actual build of the hardware or software takes years, and quarters of customer research and feedback. There are bugs and development delays.
So, to take all of that passion that our customers need and bring it to market, and actually see it come to life, and see our customers use, love, and buy it—that's one of the most rewarding parts of my job.