Most Important Skills for a Chief Marketing Officer at Protecto
Shekar, Chief Marketing Officer at Protecto, emphasizes that a key skill is "storytelling," which involves strong communication—both written and oral—to bridge the gap between a product and a buyer's needs. This requires understanding how to communicate effectively across various channels, crafting "a crafty way, in a humorous way," to build a brand and resonate with audiences.
Communication, Storytelling, Brand Building, Marketing, Technology
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shekar Hariharan
Chief Marketing Officer
Protecto
MSRIT (Bengaluru, India), 1993-1997
Louisiana State university, M.S. in Industrial Engineering
Engineering - Mechanical
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Strong communication skills (both written and oral) are essential for conveying the value proposition of a product and building a brand.
2. Storytelling is a crucial skill for marketing professionals to connect with buyers and create a memorable brand experience.
3. Understanding buyer needs is fundamental to effective marketing; it allows marketers to tailor their message and approach to resonate with their target audience and build successful campaigns.
Transcript
What skills are most important for a job like yours?
For a Chief Marketing Officer, bridging the gap between a pain point and the product fit is key. In my role at a technology company, we build products that fulfill a pain point or meet a need. My job is to explain what that entails.
A crucial skill is storytelling. If you have a good story, it will typically resonate well with buyers. Storytelling breaks down into communication, both oral and written.
Written communication can range from sales pitches to website content, blogs, and more. Fundamentally, understanding the buyer's need and communicating it effectively is the core of marketing.
Brand building is another important aspect. This involves various skills, such as communicating in a crafty or humorous way. It doesn't always have to be serious.
So, you have what you communicate and how you communicate. Storytelling also involves understanding how people like to communicate on social media, and creating video ads for platforms like YouTube or LinkedIn. There are many fun aspects to being a marketer, and I have to consider all these things.